Drive preference for the brand, ensure consistent brand language across consumer facing touch points leading to business generation
Job Context & Major Challenges
Major builders/contractors have their own batching plant and so do not need RMC. RMC is a low capital business and new competition can enter any time and adversely impact the prices. Aggregates are an important constituent of RMC and are supplied by unorganized sector controlled by mafia on which corporate world can have least influence.
The present focus of Grasim s RMC business is on market expansion and influencing the governments to provide tax perks for RMC so that SMC segment can be converted to RMC. Focus in the near future would be introducing RMC in rural