As a Growth & Performance Specialist, you will own and optimise key parts of the growth funnel- from acquisition and lead generation to conversion, retention and re-engagement.

You will be expected to both think and execute: identify a growth opportunity, build the solution, test it, measure the outcome and iterate.

You’ll work closely with the Product, Technology, CRM and Business teams, but should be comfortable taking ownership and getting things done without waiting for a developer or agency for every deployment.

What You’ll Own

- Performance MarketingOwn day-to-day performance marketing across Google, Meta and YouTube, with a robust focus on efficiency and business outcomes.

- Plan, launch and optimise Google Ads, Meta Ads and YouTube Ads
- Build and manage Search, Display, Performance Max, Shopping and Social campaigns
- Monitor and improve ROAS, CAC, CPL, conversion rates and lead quality
- Manage campaign budgets and optimise allocation based on performance
- Develop and test audiences, creatives, messaging and landing pages
- Run structured A/B experiments and translate learnings into action
- Identify opportunities to scale high-performing campaigns while controlling acquisition costs

2. Analytics, Tracking & AttributionMake sure we have a clear understanding of where customers come from, what they do and what ultimately converts.

- Set up and manage GA4
- Configure Google Tag Manager (GTM)
- Implement Google Tags, Meta Pixel and conversion events
- Define and maintain UTM structures and campaign tracking
- Track the customer journey from acquisition to booking
- Analyse channel, campaign and funnel performance
- Build dashboards and reports that turn data into actionable insights
- Identify gaps in attribution and tracking and work with Tech/Product teams to resolve them

3. CRM & Marketing AutomationOwn and continuously improve the CRM-led growth journey using Zoho CRM.

- Build lead attribution and source tracking
- Set up lead scoring and qualification logic
- Create workflow and process automation
- Build customer segments and audiences
- Design drip and lifecycle campaigns
- Automate lead nurturing, follow-ups and re-engagement
- Analyse lead quality and conversion by source
- Identify drop-offs across the funnel and build interventions to improve conversion




- Reduce manual processes through automation

4. WhatsApp & Conversational GrowthUse WhatsApp and conversational journeys to improve lead qualification, engagement and conversion.
- Build and optimise WhatsApp chatbot journeys
- Create conversational flows for different customer use cases
- Automate lead qualification and routing
- Set up automated customer communication and follow-ups
- Improve response and engagement rates
- Integrate WhatsApp journeys with CRM workflows
- Analyse conversational funnels and identify opportunities to improve conversion

5. Website Growth & CROPartner with Product and Tech to continuously improve the website as a conversion engine.
- Analyse user behaviour and customer journeys
- Identify website and funnel bottlenecks
- Recommend UX and conversion improvements
- Improve landing-page performance
- Define requirements for growth and conversion initiatives
- Prioritise CRO opportunities based on potential business impact
- Use data and experimentation to validate changes
- Work with Product/Tech teams to get improvements implemented

You don't need to be a product designer or developer, but you should be able to identify a problem, articulate the solution and drive it through to implementation.

- SEO & Organic GrowthDrive sustainable organic growth through a strong understanding of both content and technical SEO.

- Keyword research and opportunity identification
- On-page SEO
- Technical SEO
- Internal linking
- Schema markup and structured data
- Google Search Console
- Indexing and crawlability
- Core Web Vitals
- Identify opportunities to improve organic visibility and qualified traffic

7. AI & Growth AutomationWe’re particularly interested in someone who actively experiments with AI as a growth and productivity lever. You should be curious about how AI is changing search, content discovery, customer acquisition and marketing automation.

Areas of interest include

- AI-powered search and discovery




- LLM optimisation and AI visibility
- AI citations and how brands appear in AI-generated answers
- Prompt engineering
- AI-powered marketing workflows
- AI-assisted content and campaign creation
- Chatbot optimisation
- Automating repetitive marketing and growth processes using AI

We don't expect you to know every emerging tool. We do expect you to be curious, experiment and learn quickly. Technical & Implementation SkillsYou don't need to be a developer, but you should be technically comfortable enough to implement and troubleshoot basic marketing and growth requirements independently.

You should have working knowledge of:

- HTML
- CSS
- Basic JavaScript
- JSON
- APIs
- Webhooks
- UTM implementation
- Event tracking
- Basic troubleshooting of tags and integrations

The expectation is simple: you shouldn't need a developer for every small marketing deployment. What We're Looking For

- 3-6 years of experience in growth marketing, performance marketing, digital marketing, marketing automation or a similar role
- Strong hands-on experience with Google Ads and Meta Ads
- Good working knowledge of GA4 and Google Tag Manager
- Experience with CRM and marketing automation
- Strong analytical and problem-solving skills
- Comfort working with data, dashboards and performance metrics
- Understanding of conversion funnels and customer journeys
- Ability to independently execute campaigns, experiments and technical marketing implementations
- Strong curiosity about AI, automation and emerging growth technologies
- Ability to work cross-functionally with Product, Tech, CRM and Business teams
- A strong bias towards experimentation and action

Tools & PlatformsExperience with several of the following: Performance: Google Ads, Meta Ads, YouTube Ads

Analytics: GA4, Google Tag Manager, Google Search Console, Looker Studio

CRM: Zoho CRM

Automation: Zapier, n8n, Make.com or similar

Conversational: WhatsApp Business API, chatbot platforms

CRO: Hotjar, Microsoft Clarity or similar

Technical: HTML, CSS, JSON, APIs, Webhooks

AI: ChatGPT, Claude, Gemini or other AI/LLM tools

You don't need to have used every tool listed above. Strong fundamentals, curiosity and the ability to learn quickly matter more than a long tool checklist.

📌 Specialist- Growth Marketing (New Delhi)
🏢 TIRUN Travel Marketing
📍 New Delhi