- Solid hands-on experience in CRM or multi-channel marketing.
- Experience in working with CRM tools (Braze ideally, other tools considered)
- Positive understanding of the tech CRM landscape and main trends in the industry.
- Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention
- Cross-department stakeholder management
- Experience with Liquid
- Experience working with e-mail testing tools such as Litmus
- Working knowledge in a programming language such as JavaScript