"Requirements:

Campaign Planning and Requirements Gathering:

•Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)

•Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.

•Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.

Adobe Campaign Classic Configuration and Development:

•Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.

•Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

Campaign Execution and Management

•Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.

•Create landing pages within Adobe Campaign Classic tool as per brief provided.

•Ensure accurate targeting and segmentation of campaign audiences.

•Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.

•Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.

•Troubleshoot and resolve any technical issues related to campaign execution.





Work Orchestration and Data hygiene:

•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.

•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.

•Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills

•Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.

•Database Management: Proficiency in understanding database concepts and its application within campaign management.

•Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

•Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.

•Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.

•Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a rapid-paced environment."

Work from Office

Shift: Rotational shift, Project Code :

📌 Software Engineering - Web Developer (Mumbai)
🏢 Trigent Software
📍 Mumbai