Location : Mumbai - Nariman Point

Experience : 6 – 9 Years

Industry Preference : Retail Luxury / Jewellery / Premium Lifestyle

Background Mandatory : Social Media Agency experience (Luxury accounts preferred) & Jewellery

Reports To : GM – Digital & Growth Marketing

Team Management : This is an individual contributor role — does not lead an internal team; coordinates day-to-day execution with external agency partners

Role Overview

We are looking for a performance-led digital specialist with robust expertise in social media & performance marketing within a luxury retail ecosystem. This role will be responsible for driving high-quality leads, store footfalls, and brand visibility through well-crafted, insight-led social, performance, and influencer strategies — working closely with agency partners for execution.

Key Responsibilities

Social Media Performance & Strategy

- Work closely with agency partners to plan and align monthly content and campaign calendars based on brand priorities and market needs
- Lead paid social strategy in line with business objectives and campaign goals
- Collaborate with creative teams and agencies to ensure luxury-first, brand-consistent communication across performance creatives
- Own the testing cadence for creative formats — particularly Reels / short-video-led content — coordinating production timelines with agency and creative partners
- Scale campaigns through audience segmentation, retargeting, and HNI-focused targeting
- Identify and drive high-performing content formats that enhance engagement and conversion

Influencer Marketing

- Plan and execute influencer and creator-led campaigns aligned with brand and business objectives
- Identify and onboard relevant luxury, fashion, and lifestyle influencers/creators aligned with brand ethos
- Drive performance-led influencer collaborations focused on reach, engagement, and conversions




- Manage end-to-end influencer lifecycle – outreach, negotiation, briefing, execution, and performance tracking
- Build a strong creator network to support ongoing campaigns, launches, and store activations

Performance Marketing (Core Focus)

- Plan and execute performance campaigns across Meta, Google, and programmatic platforms to drive store footfall and lead generation
- Drive lead generation and store walk-ins through precision-led targeting
- Continuously optimize campaigns for CPL, CPW, and ROAS
- Implement hyperlocal targeting strategies aligned to store catchments to maximize footfall
- Build campaign strategies that account for category-specific dynamics — gold-rate sensitivity, regional festive calendars (e.g. Pujo, Onam, Diwali, Akshaya Tritiya), and hallmarking/certification-related advertising compliance

Budget Ownership

- Own the monthly and campaign-level performance marketing budget, including allocation across platforms and campaign types
- Track spend against plan and reallocate budgets in-flight based on CPL / CPW / ROAS performance
- Partner with the GM – Digital & Growth Marketing on annual budget planning and forecasting

Agency & Campaign Management
- Act as the primary point of coordination with external agency partners to ensure seamless execution of campaigns
- Drive campaign planning aligned to key launches, offers, and seasonal moments
- Lead a culture of testing, learning, and continuous optimization across creatives and targeting, in partnership with agencies





Analytics & Optimization

- Monitor and analyze performance using Meta Ads Manager, Google Ads, and GA4
- Track and evaluate influencer performance metrics (engagement, reach, conversions, ROI)
- Own lead-to-walk-in tracking and attribution, working with internal stakeholders to ensure lead quality is accurately measured through to store visit
- Translate data into actionable insights to improve conversion efficiency
- Build reports focused on business impact, lead quality, budget efficiency, and revenue contribution

Key Skills & Competencies

- Strong expertise in Meta & Google performance marketing ecosystems
- Proven experience in social-first performance and influencer campaigns
- Deep understanding of luxury audiences, creator ecosystems, and premium targeting strategies
- Prior experience in jewellery or a comparably nuanced, high-consideration category is a strong plus
- Ability to balance brand aesthetics with performance outcomes
- Strong analytical mindset with focus on scaling, efficiency, and budget discipline
- Comfortable working through agency partners as the primary execution layer, without direct team management

Key Success Metrics (KPIs)

- Cost per Lead (CPL) and Cost per Walk-in (CPW)
- Campaign ROI / ROAS and adherence to allocated budget
- Influencer campaign effectiveness (engagement, reach, conversions)
- Lead quality and conversion to store visits
- Efficiency and scalability of social performance campaigns

Important Mandates

- 6–9 years of relevant experience
- Must come from a social media agency background
- Must have handled luxury / premium brand accounts
- Experience in influencer marketing and creator collaborations is mandatory
- Individual contributor role — comfortable operating without a direct reporting team, driving output through agency partners

📌 Social & Performance Marketing Manager (Mumbai)
🏢 TBZ The Original
📍 Mumbai