If your idea of strategy is a content calendar with generic captions, this isn't for you. We need someone who can think like a growth marketer, write like a copywriter, and execute like someone who's tired of overthinking and just wants to ship good work — fast.

You'll own content and copy across multiple client brands (real estate, fintech, edtech, healthcare, interiors), which means you'll switch tone and strategy depending on who you're writing for — without losing your voice.

What You'll Actually Do

1. Strategy & Content That Builds Brands

- Build content pillars based on audience psychology — not what's "trending on templates"
- Adapt formats and trends fast, across very different industries
- Plan content that's designed to convert, not just get likes

2. Copy That Works Everywhere

- Write for reels, carousels, landing pages, ads, emailers, WhatsApp campaigns, and brochures
- Craft hooks and captions with actual storytelling — not filler text
- Write Meta Ads copy (headlines, primary text, CTAs) and test variants that convert
- Translate boring offerings into copy people actually want to read

3. Trend Execution, Not Trend Watching

- Spot a trend, adapt it for a client's industry, and execute within 24–48 hours
- Shoot, edit, write, publish — you're not waiting on five approvals to move

4. Automation & Funnels (this matters)

- Set up ManyChat flows for Instagram/Facebook DM automation
- Build comment → DM → lead capture → conversion funnels
- Segment audiences and write follow-up sequences that don't sound like a bot

5. Data, Not Vanity Metrics

- Track watch time, retention, shares, and conversions — not just likes
- Use data to kill weak hooks and double down on what's working

You're a Robust Fit If You Have




- 2+ years writing and strategizing for social media (agency experience is a big plus)
- Real, provable experience adapting content across industries — not just one niche
- Hands-on experience with ManyChat or similar DM automation tools
- A strong grip on hooks, storytelling, and conversion psychology
- The ability to write trust-led copy for fintech and aspirational copy for real estate — in the same week
- A "test it, don't debate it" execution mindset

Bonus Points
- Basic video editing / content shooting skills
- Understanding of paid + organic synergy
- Comfortable using AI writing tools without sounding like one
- Experience with Canva/Adobe, scheduling tools, or basic SEO

What We're Done With
- People who only schedule posts and call it strategy
- Writers who sound the same across every client
- Trend-followers with no strategic reasoning behind the follow
- "I'll get to testing later" energy

What Success Looks Like
- Content and copy that drives DMs, leads, and actual revenue
- A consistent, recognizable voice across every client — even when the industries are nothing alike
- Automated funnels quietly converting engagement while you sleep
- You becoming the person clients specifically ask for

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s)

- Can you join immediately? If not, what's your notice period?
- What industries or brand types have you worked with so far?
- Have you written copy or content across more than one industry (e.g., real estate, fintech, healthcare, edtech)?
- Share 2–3 links (Instagram/portfolio) of content or copy you've personally created not just campaigns you were "part of."
- What is your current CTC and expected CTC

Work Location: In person

📌 Social Media Strategist + Copywriter (Baner)
🏢 Webocto Solutions Private
📍 Baner