Role: Part time (approx. 20 hrs/week) | Remote / WFH (Bangalore base strongly preferred for occasional weekend event oversight)

Compensation: Fixed Base Pay of ₹15,000 / month (Milestone/Deliverable contingent)

About the Role

TechnoGather curates music experiences—from multi-stage open-air music festivals and melodic sundowners to boutique artist showcases and high-energy sessions.

We are hiring an end-to-end Social Media Strategist & Campaign Planner. You are not handling day-to-day operations, manual graphic design, or posting logistics. You are the architect behind the brand’s calendar. You will study upcoming shows, map out complete pre-to-post promotional rollouts, direct visual and caption styling, plan IG Notes, design high-converting Meta funnels, and supply creative briefs to external editors and creator cohorts.

Core Responsibilities

1. Master Campaign Planning: Build structured content rollouts for every show across our calendar, covering teaser drops, lineup reveals, set-time alerts, show-day coverage, and post-event recaps.
2. Creative Strategy & Briefing: Set the visual direction for show artwork, motion flyers, and 9:16 vertical reels. 3) Supply clear creative briefs, shot lists, and hook concepts to video editors and on-ground creator cohorts.
3. Copywriting, Notes & Hashtags: Draft music-first captions with transparent conversion CTAs, schedule daily IG Notes for top-of-inbox visibility, and define niche hashtag frameworks for electronic music subcultures (Techno, Melodic, Afro House, DnB).
4. Creative Asset Delivery for Ads:



Strategize vertical video hooks and high-intent creative concepts tailored for paid distribution.
5. Team Coordination: Direct and manage production deadlines across remote video editors, graphic designers, and on-ground creator teams to guarantee zero promotional gaps.

Baseline Deliverables (Mandatory for Base Pay Eligibility) To qualify for the base monthly stipend of ₹15,000, the candidate must achieve 100% execution across these criteria:
1. Advance Calendar Delivery: Complete monthly content schedules and individual show campaign roadmaps mapped and approved at least 4 to 7 days prior to execution.
2. Briefing & Pipeline Governance: All creative briefs, hook templates, and shot lists supplied to editors and creators with zero production delays.
3. Full Show Coverage: 100% of confirmed music shows receive an end-to-end promotional rollout plan.

Qualifications & Skills
1. Deep understanding of Instagram algorithms, 9:16 retention dynamics, and electronic music subcultures.
2. Exceptional organization and clear briefing skills to coordinate remote editors and on-ground creators.
3. Remote setup, with a strong preference for Bangalore-based candidates available for key weekend shows.

Great to have
1. Proven track record in social media strategy, content planning, and creative direction within electronic music, festivals, or live entertainment.
2. Working knowledge of Meta Ads Manager (custom audiences, radius targeting, and campaign setup).

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Flexible schedule
- Work from home

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Social Media Strategist & Campaign Planner (Part-Time) (Bengaluru)
🏢 TechnoGather
📍 Bengaluru