Company: CAP360°

Location: Lajpat Nagar, New Delhi

Employment Type: Full-Time | On-Site

Experience: 1–2 Years

CTC - up to 3 lacs

About CAP360°

With over 10 years of experience and a base in New Delhi, CAP360° focuses on execution and building HR architectures that drive performance and business growth.

CAP360° also operates integrated verticals for talent acquisition, career transition support, training and capability building, and psychometric assessments. The organisation is committed to creating HR systems that internal teams can own and sustain over time.

Role: Social Media Strategist

We are looking for a Social Media Strategist to develop and execute social media strategies that strengthen CAP360°’s brand presence, generate qualified leads, and engage target audiences across digital platforms.

The role will involve content planning, campaign execution, social media management, performance tracking, community engagement, and collaboration with internal teams to build relevant and high-quality content.

The ideal candidate should have a strong understanding of social media platforms, content strategy, analytics, and digital marketing. Knowledge of Performance Marketing and paid advertising will be an added advantage.

Key Responsibilities

- Develop and execute social media strategies aligned with CAP360°’s brand and business objectives.
- Plan and manage monthly and weekly content calendars across relevant social media platforms.
- Develop campaign themes and coordinate with internal teams for content creation.
- Create and optimize content for reach, engagement, brand visibility,



and lead generation.
- Manage day-to-day social media activities, including publishing, scheduling, and community engagement.
- Monitor social media trends, competitor activities, and industry developments to identify content opportunities.
- Track key performance metrics and prepare regular social media performance reports.
- Analyze campaign performance and recommend improvements based on data and audience insights.
- Support lead-generation campaigns and initiatives across social media channels.
- Collaborate with designers, content creators, and internal stakeholders to maintain consistent brand communication.
- Support PR and external communication initiatives as required.
- Stay updated on trends related to HR, business growth, leadership, workplace trends, and Gen AI .
- Maintain a consistent, professional, and credible online presence for CAP360°.

Required Qualifications & Skills
- 1–2 years of experience in social media marketing, digital marketing, or a related role.
- Bachelor’s degree in Marketing, Communications, Business, or a related field – full-time graduation is mandatory.
- Strong knowledge of Social Media Marketing and Social Media Optimization (SMO) .




- Good understanding of content strategy and social media campaign planning.
- Strong written and verbal communication skills.
- Excellent understanding of audience engagement and community management.
- Experience with social media analytics and performance measurement.
- Ability to interpret data and use insights to improve content and campaign performance.
- Strong visual and written communication skills with attention to detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with HR, B2B, professional services, or business-related content is preferred.
- Willingness and ability to quickly learn HR, business, and Gen AI-related concepts.

Good to Have / Added Advantage
- Experience in Performance Marketing and paid social media advertising .
- Hands-on experience with Meta Ads, LinkedIn Ads, or Google Ads .
- Understanding of lead-generation campaigns and conversion funnels.
- Experience with social media scheduling and analytics tools.
- Basic understanding of SEO and digital marketing.
- Experience creating or coordinating Reels, short-form videos, carousels, and other visual content .
- Experience working with B2B, consulting, HR, recruitment, or professional services brands.

What We’re Looking For We are looking for someone who is creative, data-driven, proactive, and execution-focused , with the ability to convert business objectives into engaging social media content and campaigns.

Significant: This is a full-time, on-site position based in Lajpat Nagar, New Delhi.

📌 Social Media Strategist (New Delhi)
🏢 CAP360°
📍 New Delhi