OneGTMLab builds GTM systems for B2B companies. We combine GTM engineering, product marketing, AI automation and content into one engine that drives pipeline, and we are trusted by 40+ founders and GTM operators. We also run ONEGTMCLUB, a free Slack community for GTM people.

We do not rent tools and wait for a vendor to add a feature. We build the system ourselves, with AI, and we ship in hours what used to take a month. That is the standard this role is held to as well.

You will work directly with our founder, Megha Sharma, on her own Instagram, LinkedIn and YouTube. She already has an audience. Your job is to grow it and to build the AI workflows that let the two of you publish like a full content team.

Role & Responsibilities

You will run the content engine for a founder who already has an audience on Instagram and LinkedIn. You write it, you plan it, and you build the AI workflows that let one person ship at the volume of a team.

Write the content

- Write Instagram copy: hooks, captions, carousel scripts, story sequences.
- Write YouTube copy: titles, descriptions, thumbnail text, and full video scripts.
- Write short-form video scripts that hold attention in the first three seconds.
- Keep one consistent voice across every channel. You are writing as the founder, not as a brand account.

Own the AI angle
- Stay on top of what is actually happening in AI week to week, not month to month. Model releases, new tools, what people are arguing about.
- Track what is trending on Instagram and YouTube in AI content specifically, and turn it into a post or a video while it is still live.
- Use generative AI properly in production: image, video, voice and text tools as part of the workflow, not as a novelty.




- Work hands-on with the current AI stack. Claude Code and Hugging Face are in daily use here, alongside the video generation tools.

Build the workflows
- Build and run AI agents that handle the repetitive parts of content operations: research, first drafts, repurposing, scheduling, reporting.
- Turn a manual process into a repeatable pipeline, then improve it when it breaks.
- You do not need to be a software engineer, but you need to be someone who builds with these tools rather than only using the chat box.

Plan and analyse
- Own the content calendar across Instagram, YouTube and LinkedIn.
- Run competitor analysis: what comparable creators and companies are publishing, what is working for them, and what the gap is.
- Read the numbers after every post. Reach, watch time, saves, shares, follows. Bring the next month's plan from what the data says, not from taste.

Work with the team
- Brief the graphic and UI/UX designers on carousels, thumbnails and video assets, and give feedback that is specific enough to act on.
- Work directly with the founder on positioning, angles and what goes out. This is a close working relationship, not a ticket queue.

Preferred Candidate Profile

Must have

- 2 to 3 years as a social media manager, content strategist or content marketer, with real ownership of a channel rather than scheduling someone else's posts.




- A portfolio of work you wrote yourself. Include links in your application: posts, scripts, videos, carousels. Tell us which numbers were yours.
- Excellent written English. This role is almost entirely writing.
- Genuine depth in AI. Not "I use ChatGPT." You should be able to explain what changed in the last month and why it matters.
- Hands-on with generative AI tools for image, video and text production.
- Comfortable briefing designers and holding a standard.

Good to have
- Experience at a large technology company, or with a founder or creator who has a real audience.
- You have built something with AI agents or automation, even a personal project.
- You already post about AI yourself and have an audience of your own.
- YouTube experience: scripting, retention, thumbnails, titles.

How we will assess you
- Your portfolio, and whether you wrote what you are claiming.
- A short written exercise: a hook, a carousel and a script on a topic trending in AI this week.
- A conversation about what is happening in AI right now. We will be able to tell.

Perks and Benefits
- Work directly with the founder, on her own channels, with a real audience already in place. You will not be writing into the void or waiting three months for a brief.
- Full ownership of the content engine. You decide what goes out and you are measured on whether it worked.
- Budget for the AI tools you need. If a tool makes the work better, we buy it.
- Build in public. Your work is visible, attributable and positive for your own profile.
- A team that uses AI seriously in its own work, so you are not explaining the basics.
- Full time, in office, Sector 63, Noida.

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