Social Media Marketing Specialist

Company: Novatio Solutions

Industry: IT Services & Consulting

Experience: 5+ Years

Location: Remote

Role Overview

We are looking for a Social Media Marketing Specialist to execute Novatio Solutions’ social media and brand communication strategy across selected channels, with a primary focus on US and EMEA markets. The role requires strong content writing, social media management, creative execution, and brand communication skills.

Key Responsibilities

- Execute the social media strategy across LinkedIn, X, YouTube, and other relevant channels for US and EMEA audiences.
- Plan and manage the social media content calendar in alignment with marketing and business priorities.
- Research industry trends, audience interests, and relevant topics across US and EMEA markets to develop engaging content around IT, AI, SAP, automation, and digital transformation.
- Write compelling post copy, captions, hooks, CTAs, thought-leadership content, and campaign messaging.
- Create graphics, carousels, short videos, and other social creatives using Canva, InVideo, and similar tools.
- Manage the complete content lifecycle from ideation and copywriting through creative development, publishing, and performance analysis.
- Manage end-to-end publishing, including scheduling, posting, engagement, and content optimization.
- Maintain consistent brand voice, messaging, and visual identity across social channels and geographies.
- Track social media performance, analyze key metrics, and identify opportunities to improve engagement and reach.
- Support brand campaigns,



events, webinars, partnerships, and other marketing initiatives across target markets.

Required Skills & Experience
- 5+ years of experience in social media, content marketing, or digital marketing, preferably in IT Services, Technology, SaaS, or Consulting.
- Excellent content writing, editing, proofreading, and copywriting skills, with a robust understanding of B2B brand communication, content strategy, and social media best practices, particularly on LinkedIn.
- Creative, proactive, and detail-oriented, with the ability to independently manage the complete content lifecycle from ideation and creation to publishing, engagement, and optimization.
- Experience managing LinkedIn company pages and creating B2B thought-leadership content for enterprise audiences, preferably targeting US and/or EMEA markets.
- Ability to create content that resonates with enterprise audiences, technology decision-makers, and business leaders.
- Hands-on experience with Canva, InVideo or similar creative tools, and familiarity with social media management, marketing, and analytics platforms such as Hootsuite, Buffer, Sprout Social, HubSpot, GA4, and LinkedIn Analytics.
- Experience using AI tools such as ChatGPT, Gemini, Claude, or Perplexity for content research, ideation, creation, and productivity.
- Familiarity with AI, SAP, automation, or digital transformation is a plus.

Portfolio

Candidates should be prepared to share examples or a portfolio of social media content, campaigns, graphics, carousels, or videos they have created.

📌 Social Media Marketing Specialist (India)
🏢 Novatio Solutions
📍 India