About us

Cura is twenty-seven years old and has thousands of doctors across India recommending its products. Our social channels do not currently reflect any of that.

One of our Instagram handles has no posts on it. Our Facebook presence is spread across four different URLs, and the one people actually follow isn't linked to anything. YouTube hasn't been touched in four years. There's a real brand here with real credibility, and a channel estate that's a mess.

You'd be the person who fixes that, and then runs it properly.

What You'd Own

- Every channel, day to day — Instagram, Facebook, YouTube, X, LinkedIn and Threads. Publishing, scheduling, and the calendar that decides what goes where and when.
- Community management — comments, DMs and reviews, in Cura's voice, with the judgment to know what to answer and what to escalate.
- Channel strategy — formats, timing, what we double down on and what we stop doing, argued from real numbers rather than instinct.
- Reporting that tells the truth — engagement and growth straight from native analytics, including the months where the numbers are bad.
- Our doctor-led content programme — running the collaboration mechanics between Cura's accounts and our in-house physician's personal handles.
- Consolidating the estate — one Facebook presence instead of four, a live Instagram handle for our health-content brand, a YouTube channel that isn't dormant.

What You Wouldn't Own

We're being specific about this because vague boundaries are how social roles turn miserable.

- You don't write the captions. Our content writer does. You brief them, you approve what goes out, and you can push back on copy that won't work on your channel — but writing isn't your job on top of everything else.
- You don't design or edit. We have a graphic designer and a video editor.
- You don't handle press. We have a PR head for that.
- You don't make calls on health claims. Anything that touches what a product does goes to our doctor and the CMO before it publishes.

What We Actually Care About

- You've run real accounts,



and you can show us which ones. Not a deck about social strategy — handles we can go and look at.
- You have brand-voice judgment. You spot the off-tone reply or the post that's going to age badly before it goes live, not after.
- You're comfortable being the last check. Once something publishes with our name on it, it's ours.
- You can read analytics honestly and say "this format isn't working" about a format you chose.

One Thing Social Managers Don't Expect

We're a health brand in a category the regulator watches closely. A reply in the DMs saying a product will help someone's condition is a claim, exactly like an ad is. That happens most often in community management, under time pressure, trying to be helpful.

So the manager we want is the one who knows where that line sits and routes the question rather than answering it kindly and wrongly.

You, If This Is for You

- 2–4 years running social channels hands-on, agency-side or in-house.
- Fluent in scheduling tools and native platform analytics.
- Comfortable in Hindi and English — we speak to both audiences, often at once.
- Wellness, FMCG, healthcare or D2C exposure is a plus, not a requirement.
- Comfortable working with an external agency without handing your judgment over to them.

Who You'd Work With

You'd report to the Chief Marketing Officer, and work daily with our content writer, graphic designer, video editor and in-house Ayurvedic physician.

Where You'll Work

Mohan Nagar, Ghaziabad, Uttar Pradesh. In office, Five days a week, Monday to Friday. Saturday is work from home.

About Cura

Cura is a wellness brand built on Ayurvedic science. Twenty-seven years old, 65+ patented products, seven owned warehouses, and thousands of doctors across India who recommend our products. We built all of that offline. The digital side is being built now, and this seat is a large part of it.

How to Apply

Send your resume to [email protected], or message me here, with the handles you've actually run.

Tell us about one account you inherited in bad shape and what you did with it. That's closer to this job than anything else you could show us.

📌 Social Media Marketing Manager (Ghaziabad)
🏢 Cura Ayurvedic u0026 Unani
📍 Ghaziabad