Social Media Marketing Expert

Company: PayPaisa

Job Type: Full-Time

Experience: 1–3 Years

Location: C-599/f 3rd Floor, Gali No-13 , Majlis Park

Work Mode: On-site

About PayPaisa

PayPaisa is a growing company focused on building engaging digital experiences and expanding its online presence. We are looking for a creative and results-driven Social Media Marketing Expert who can take ownership of our social media presence, create engaging content, and contribute to our overall digital marketing growth.

Role Overview

As a Social Media Marketing Expert, you will be responsible for planning and executing social media strategies, generating engaging content, managing our social media platforms, and supporting digital marketing initiatives.

We are looking for someone who is not only comfortable managing social media but also has hands-on experience in content creation, digital marketing, audience growth, and campaign execution.

Key Responsibilities

- Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Create engaging and creative social media content including reels, posts, carousels, stories, short-form videos, and campaigns.
- Plan and maintain a monthly social media content calendar.
- Write engaging captions, hooks, CTAs, and social media copy.
- Research current social media trends, formats, hashtags, and audience behavior.
- Manage day-to-day social media activities and community engagement.
- Monitor social media performance and prepare regular performance reports.
- Track metrics such as reach, engagement, impressions, followers, CTR, conversions, and overall campaign performance.
- Plan and execute paid social media campaigns when required.
- Collaborate with the design, content, and business teams to create marketing campaigns.




- Conduct competitor and market research to identify new content and growth opportunities.
- Stay updated with the latest social media algorithms, trends, tools, and digital marketing practices.
- Contribute to SEO, influencer marketing, email marketing, and other digital marketing activities when required.
- Continuously experiment with new content formats and strategies to improve engagement and brand visibility.

Required Skills
- Hands-on experience in Social Media Marketing and Digital Marketing.
- Strong understanding of platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Excellent content creation and content ideation skills.
- Good understanding of short-form video and Reels/Shorts content.
- Strong copywriting and communication skills.
- Understanding of social media analytics and performance metrics.
- Knowledge of SEO and digital marketing fundamentals.
- Basic understanding of paid advertising and campaign management.
- Ability to identify and leverage current social media trends.
- Strong creative thinking and attention to detail.
- Ability to independently plan, execute, and analyse campaigns.
- Good understanding of target audience research and competitor analysis.

Tools & Platforms Experience with the following tools will be an advantage:

Social Media & Analytics

- Meta Business Suite
- Instagram Insights
- Facebook Insights
- LinkedIn Analytics
- YouTube Studio
- Google Analytics / GA4
- Google Search Console

Content Creation & Design

- Canva
- Adobe Photoshop




- Adobe Premiere Pro
- CapCut
- Figma

Digital Marketing & SEO

- Google Ads
- Meta Ads Manager
- Google Keyword Planner
- SEMrush / Ahrefs
- Google Trends
- Mailchimp / Brevo or similar email marketing tools

Productivity & Collaboration

- Google Workspace
- Microsoft Office
- Notion / Trello / Asana

Candidates do not need expertise in every tool. Strong practical experience with relevant tools and the ability to learn new platforms quickly is preferred.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field is preferred.
- 1–3 years of hands-on experience in social media marketing, digital marketing, content marketing, or a similar role.
- Candidates with a strong portfolio of social media campaigns/content may also be considered.
- A portfolio demonstrating previous work in social media content creation, campaigns, reels, or digital marketing will be an advantage.

What We Offer
- Healthy and collaborative office culture
- Annual performance-based perks and incentives
- Performance-based growth opportunities
- Opportunity to take ownership of social media and digital marketing initiatives
- Exposure to multiple areas of digital marketing
- Learning and career development opportunities
- Collaborative and supportive work environment
- Recognition for creativity, initiative, and measurable results

Who We're Looking For We are looking for someone who is creative, proactive, trend-aware, and passionate about digital marketing. If you enjoy creating content, understanding audiences, experimenting with new ideas, and turning social media into a meaningful growth channel, we'd love to hear from you.

Apply Now and join PayPaisa!

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketing Intern (North Sikkim)
🏢 PayPaisa
📍 North Sikkim