Key Responsibilities

- Assist in managing GNIMS's social media accounts, including Instagram, LinkedIn, Facebook, and YouTube.

- Create engaging content such as posts, reels, stories, videos, carousels, and captions.

- Assist in developing and executing monthly social media content calendars.

- Cover and promote campus events, seminars, workshops, student activities, achievements, placements, and institutional initiatives.

- Coordinate with students, faculty, and internal teams to collect relevant content and updates.

- Monitor social media trends and suggest new content ideas and formats.

- Support the creation of short-form video and Reels content.

- Track social media performance using platform analytics and prepare basic reports.

- Monitor comments, messages, mentions, and audience engagement.

- Research competitor and industry social media activities for content inspiration.

- Assist with social media campaigns for admissions, events, programs, and institutional initiatives.

- Maintain consistency in GNIMS's brand voice, visual identity, and communication standards.

Requirements

- Currently pursuing or recently completed a degree/diploma in Marketing, Mass Media, Communications, Management, Advertising, or a related field.

- Strong interest in social media, digital marketing, content creation, and branding.

- Good written and verbal communication skills.

- Familiarity with Instagram, LinkedIn, Facebook, and YouTube.





- Basic knowledge of Canva and/or video-editing tools such as CapCut, VN, Adobe Express, or similar tools.

- Creative mindset with an ability to identify engaging content ideas.

- Good organizational skills and ability to meet deadlines.

- Willingness to work on-site for campus events and content shoots, when required.

Good to Have

- Experience managing a college, personal, brand, or organization social media account.

- Basic understanding of social media analytics and insights.

- Photography or videography skills.

- Experience creating Instagram Reels or YouTube Shorts.

- Knowledge of current social media trends and formats.

- Basic understanding of digital marketing and SEO.

What You Will Gain

- Hands-on experience in social media marketing and institutional branding.

- Exposure to the education and management sector.

- Experience working on real-world digital campaigns and events.

- Opportunity to build a professional portfolio of social media content.

- Experience collaborating with faculty, students, and professional teams.

Preferred Candidate Profile

We are looking for someone who is creative, proactive, digitally savvy, and comfortable being around people and a campus workplace. The ideal candidate enjoys creating content, understands what works on social media, and is eager to learn and experiment.

Work Location: In person

📌 Social Media Marketing Intern (Matunga)
🏢 Guru Nanak Institute of Management Studies
📍 Matunga