Location: Bengaluru

Experience: 4-5 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and results-driven Social Media Marketing Executive to manage and grow our brand presence across digital platforms. The ideal candidate should have hands-on experience in social media management, content planning, Meta Ads, SEO, and digital marketing strategies that drive engagement, traffic, and conversions.

Key Responsibilities

Social Media Management

- Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create, schedule, and publish engaging content including posts, reels, stories, carousels, and videos.
- Develop monthly social media content calendars aligned with business objectives.
- Monitor social media trends and implement creative content ideas to increase engagement and reach.
- Engage with followers, respond to comments and messages, and build online communities.

Content & Brand Marketing

- Coordinate with designers, photographers, and content creators to develop compelling creatives and campaigns.
- Write engaging captions, social media copy, and campaign content.
- Ensure brand consistency across all digital channels.
- Assist in influencer marketing and brand collaboration initiatives.

Meta Ads & Performance Marketing

- Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize for lead generation, sales, and brand awareness.
- Track ROAS, CPC, CTR, and other key performance metrics.
- Coordinate with internal teams to develop campaign strategies and landing page requirements.

SEO & Website Marketing





- Support SEO activities including keyword research, on-page optimization, and content planning.
- Work with the marketing team to improve website traffic through organic and paid channels.
- Assist in optimizing blog content and website pages for search engines.

Analytics & Reporting

- Track and analyze social media and advertising performance.
- Prepare weekly and monthly performance reports.
- Identify growth opportunities and recommend actionable improvements.

Required Skills & Qualifications

- 4-5 years of experience in Social Media Marketing or Digital Marketing.
- Strong knowledge of Instagram, Facebook, LinkedIn, Pinterest, and other social media platforms.
- Hands-on experience with Meta Ads Manager.
- Basic to intermediate knowledge of SEO, keyword research, and content optimization.
- Experience using tools such as Canva, Meta Business Suite, Google Analytics, Google Search Console, and SEO tools.
- Understanding of social media algorithms, trends, and audience engagement strategies.
- Strong copywriting and communication skills.
- Creative mindset with an eye for design and content presentation.

Preferred Skills

- Experience managing Shopify or e-commerce brand social media accounts.
- Knowledge of Google Ads and email marketing.
- Experience with influencer marketing and community management.
- Basic knowledge of video editing tools such as CapCut, Premiere Pro, or similar platforms.

What We Offer

- Opportunity to work with growing brands and exciting digital campaigns.
- Hands-on experience across social media, SEO, and performance marketing.
- Learning and career growth opportunities in a fast-paced environment.
- Collaborative and creative work environment.

📌 Social Media Marketing Executive (Karnataka)
🏢 TinyLane
📍 Karnataka