Key Responsibilities

1. Social Media Strategy

- Develop and implement social media strategies aligned with organizational objectives.
- Plan monthly and weekly social media content calendars.
- Identify opportunities to increase reach, engagement, followers, and brand awareness.

1. Content Management

- Create, curate, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
- Coordinate with graphic designers, videographers, photographers, and content writers for creative content.
- Ensure content is accurate, relevant, qualified, and aligned with brand guidelines.

1. Platform Management

- Manage the organization's social media accounts on a daily basis.
- Schedule and publish posts, reels, stories, videos, and other digital content.
- Monitor comments, messages, mentions, reviews, and audience interactions.

1. Engagement & Community Management

- Respond to comments and messages in a timely and professional manner.
- Build and maintain relationships with the online community.
- Escalate complaints, sensitive issues, or reputational concerns to the appropriate department.

1. Campaign Management

- Plan and execute social media campaigns for events, services, launches, admissions, awareness programs, and promotional activities.
- Coordinate paid social media campaigns with the digital marketing/advertising team.
- Track campaign performance and recommend improvements.

1. Analytics & Reporting

- Monitor social media performance using platform analytics and relevant digital tools.
- Prepare periodic reports covering reach, impressions, engagement,



followers, leads, and other relevant KPIs.
- Analyze trends and audience behavior to improve content strategy.

1. Trend Monitoring

- Stay updated with current social media trends, formats, hashtags, algorithms, and emerging platforms.
- Identify relevant trends and convert them into appropriate content opportunities.

1. Brand & Reputation Management

- Maintain consistency in brand communication across social media platforms.
- Monitor online reputation and identify potential issues.
- Ensure that published content complies with organizational policies and applicable laws.

Educational Qualification

- Bachelor's degree in Marketing, Mass Communication, Journalism, Public Relations, Digital Marketing, Business Administration, or a related field.
- A certification/course in Social Media Marketing or Digital Marketing will be an advantage.

Experience
- 2-5 years of relevant experience in social media management, digital marketing, content creation, or brand communications.
- Experience in healthcare, education, hospital, medical college, or other service-sector organizations would be an advantage.

Technical Skills
- Good knowledge of major social media platforms:

- Instagram

- Facebook

- LinkedIn

- YouTube
- X
- Knowledge of social media scheduling and analytics tools.
- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools is desirable.
- Understanding of Meta Business Suite and social media advertising.
- Basic knowledge of SEO, digital marketing, hashtags, keywords, and audience targeting.

📌 Social Media Manager (Lucknow)
🏢 ZoopUp
📍 Lucknow