About Swiss Beauty

Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences.With a deep understanding of Indian beauty needs, we blend global cosmetic standards with solid innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.

Makeup knows no boundaries - and neither do we.

About the Role

We are looking for a performance-driven and creatively sharp Social & Creator Strategy Lead to own and scale Swiss Beauty’s presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:

- Organic social

- Creator-led storytelling

- Marketplace content

- Performance marketing alignment

The ideal candidate combines creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business.

Key Responsibilities

Channel Growth & Performance Ownership

Own end-to-end growth and performance across priority platforms:

Core Platforms:

- Instagram (primary brand & engagement engine)

- YouTube (long-form authority + Shorts scale engine)

Expansion Platforms:

- Snapchat (Gen Z engagement)

- Pinterest (aspirational search-led discovery)

- Regional short-video platforms (Tier 2/3 penetration)

- LinkedIn (employer branding & leadership voice)

Commerce Ecosystem:

- Amazon & Nykaa (A+ content, PDP storytelling, storefront content)

Responsibilities:

- Define platform-wise KPIs (growth, reach, retention, conversions)

- Deliver month-on-month growth across all owned platforms

- Build structured growth roadmaps per channel





- Align paid + organic strategy with performance marketing

- Lead reporting dashboards with actionable insights

- Translate platform analytics into optimization strategies

Content & Creative Direction

Lead platform-first storytelling with strong performance intent.
- Drive creative direction for Reels, Shorts, tutorials, trend drops, launches

- Build differentiated content playbooks per platform

- Translate campaign & NPD narratives into high-performing formats

- Ensure strong brand voice, visual consistency, and storytelling sharpness

- Drive trend mining and real-time content agility

- Build scalable repeatable content formats

Cross-Functional & Influencer Ecosystem Integration

Act as the strategic bridge across brand, creators, and commerce.

Collaborate closely with

- Brand Team

- NPD Team

- PR Team

- Influencer Marketing Team (strategic dotted-line collaboration)

- E-commerce Team

Ensure alignment across
- Social calendar

- Influencer calendar

- GTM launches

- Marketplace content moments

Drive cohesive storytelling across

Owned + Earned + Creator-led + Commerce ecosystems

Community & Reputation Building

- Build high-retention beauty communities

- Drive UGC, drops, challenges, and interactive formats

- Strengthen LinkedIn presence for employer branding

- Monitor brand sentiment and community health

- Build advocacy-led content loops

Team & Agency Leadership

- Manage internal social & content teams

- Oversee agency partners and creator collaborations





- Set performance benchmarks and quality standards

- Ensure execution excellence within budgets and timelines

- Build scalable processes for content velocity

Platform Mandate (Owned & Commerce Ecosystem)

This role will own strategy, growth, and performance across:
- Instagram

- YouTube (Long-form + Shorts)

- Amazon Marketplace Content

- Nykaa Marketplace Content

- Snapchat

- Pinterest

- Regional Short-Video Platforms

- LinkedIn

Requirements

- 5–7 years of experience in social & digital content roles (Beauty / D2C preferred)

- Proven success in scaling Instagram & YouTube

- Strong understanding of marketplace content ecosystem (Amazon & Nykaa)

- Deep knowledge of algorithms, analytics, retention metrics

- Strong storytelling and brand sensibility

- High ownership mindset with performance orientation

- Experience managing teams & agencies

Working Conditions
- Environment: Office setting
- Full-time position, Monday to Friday

What We Offer

Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:

- Paid parental leave as well as advantages to support you as you transition to life as a working parent
- Maternity off
- Flexible working hours’ window
- Insurance coverage for you and your family
- Adoption/Commissioning time off
- Exclusive employee discount on our products
- Learning and development opportunities
- Recognition and service awards
- Weekly wellness session

Our commitment to Diversity, Equity and Inclusion

We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.

📌 Social Media Manager (Gurugram)
🏢 Swiss Beauty Cosmetics
📍 Gurugram