About the Role

We are looking for a Social Media Manager with a strong understanding of digital marketing and the ability to manage client accounts, coordinate with internal teams, and drive digital marketing performance.

The ideal candidate should be comfortable working across Social Media, SEO, Performance Marketing, Content, Lead Generation and Analytics, while also acting as the primary point of coordination between clients and internal teams.

This is not a purely social media execution role. We are looking for someone who understands overall digital marketing and can manage campaigns and client requirements end-to-end.

Key Responsibilities

Client & Account Management

- Manage day-to-day communication and relationships with assigned clients.
- Understand client requirements, business objectives and marketing goals.
- Develop and maintain digital marketing plans aligned with client objectives.
- Coordinate with Social Media, Content, Design, Performance Marketing and SEO teams to ensure timely execution.
- Conduct regular client discussions and provide campaign updates, insights and recommendations.
- Handle client feedback, revisions and escalations professionally.
- Identify opportunities to improve client performance and account growth.

Social Media Management

- Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn and X.
- Plan monthly content calendars based on brand objectives and audience behaviour.
- Coordinate with content writers, designers and video editors for content production.
- Monitor engagement, reach, follower growth and other relevant social media KPIs.




- Stay updated with platform trends, formats and algorithm changes.

SEO

- Understand basic to intermediate SEO principles, including:
- Keyword research
- On-page SEO
- Technical SEO basics
- Competitor analysis
- Content optimisation
- Internal linking
- Search Console and organic performance
- Coordinate with SEO teams and understand how SEO contributes to overall digital growth.

Performance Marketing

- Have a working understanding of Google Ads and Meta Ads.
- Understand campaign objectives, targeting, budgets and key metrics such as:
- CPC
- CTR
- CPL
- Conversion Rate
- ROAS
- Coordinate with Performance Marketing teams and communicate campaign performance to clients.
- Understand lead-generation and conversion campaigns and identify areas for optimisation.

Digital Marketing & Analytics

- Understand overall digital marketing funnels from awareness → engagement → lead generation → conversion.
- Monitor website and campaign performance using tools such as GA4, Google Search Console and Meta Ads Manager.
- Analyse campaign reports and convert data into actionable insights.
- Track key account KPIs and prepare regular performance reports.
- Conduct competitor and market research to identify new opportunities.

What We're Looking For




- 1–5 years of experience in Social Media, Digital Marketing, Account Management or a similar role.
- Strong understanding of overall digital marketing, not just social media.
- Working knowledge of SEO and Performance Marketing.
- Good communication and client-handling skills.
- Ability to understand business objectives and translate them into marketing activities.
- Strong coordination and project-management skills.
- Comfortable working with multiple clients and internal teams simultaneously.
- Data-driven approach with the ability to understand and explain marketing KPIs.
- Good command of written and spoken English.

Positive to Have
- Experience handling multiple client accounts.
- Experience with digital marketing agencies.
- Knowledge of Google Ads, Meta Ads, GA4 and Google Search Console.
- Experience with lead-generation campaigns.
- Experience working with WordPress or other CMS platforms.
- Familiarity with tools such as Canva, Trello, Asana or similar project-management platforms.

Who Will Succeed in This Role? Someone who can understand the client's business, coordinate the right internal teams, understand what is happening across digital channels, and communicate clear recommendations to the client.

If you are someone who enjoys social media but also wants to work across SEO, Performance Marketing, Content, Analytics and Client Management, we'd like to hear from you.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Work Location: In person

📌 Social Media Manager (Gandhinagar)
🏢 Socialee
📍 Gandhinagar