Role & responsibilities

- Willing to travel when required Manage social media handles of UIDAI including social media strategy, branding, online reputation and grievance handling.

- The social media manager would generate, edit, publish, and share engaging content on the social media platforms on daily basis (e.g., text, infographics, videos, and news feeds etc.) Design and implement social media strategy to align with UIDAIs goals, objectives and amplify the social media posts based on target audience.

- Communicate with followers, respond to the queries in a timely manner and monitor the comments/ feedbacks/ reviews etc. on the social media platforms.

- Suggest and implement current ideas to disseminate information related to Government schemes through promotions, competitions, and campaigns.

- Stay up to date with current technologies and trends in social media, design tools and applications Analytics & reporting related to social media usage.

- Coordinate with UIDAI internal teams to create event-based posts and content in regional language for the target audience.

- Should be able to proofread and edit the contents to produce quality contents/social media posts as per the requirement of UIDAI Should be able to monitor the social media handles, track, and report insights (traffic, engagement, shares,



conversion rates, etc.) to UIDAI Work with the content writer to ensure that the social media post conveys the source language meaning accurately; and if needed, edit, rewrite, and restructure the content

- Engaging with social media agencies of UIDAI for implementation of Campaign (if required) Assisting GM-Media/Sr. Manager for other media related works like event management, campaign management, coordinating with external organizations, report generation and any other tasks as desired for official purposes

Preferred candidate profile

- Minimum 05 years experience in social media management.

- Fair understanding of government/ public sector organization and its processes

- Experience in handling social media for government/public sector organization

- Experience in arranging and managing events that have presence of ministers, media personnel and senior government officials on short notice

- Experience in creating official communication material on short notice

- Proficiency in MS Office

- Experience of content management

- Excellent Communication skill (written and oral) in both Hindi and English must

- Ability to work independently with minimal supervision and also as a team player

📌 Social Media Manager (New Delhi)
🏢 National Institute for Smart Government (NISG)
📍 New Delhi