Director Social Strategy / Lead

nLocation: On-site Malkapur (near Akola/Jalgaon) Employment Type: Full-Time

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nAbout FinnovationZ

nFinnovationZ is a fast-growing finance education platform with 2.67M+ YouTube subscribers, focused on making financial education engaging, simple, and accessible through digital content.

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nJob Overview

nWe are looking for a Director Social Strategy / Lead to own our social media strategy, audience growth, content direction, and digital brand presence.

nThe ideal candidate should combine strategic thinking, creative leadership, data-driven decision-making, and strong understanding of social media platforms.

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nKey Responsibilities

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- Own and execute the overall social media strategy across Instagram, YouTube, LinkedIn, Facebook, and emerging platforms.
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- Drive audience growth, engagement, reach, and content performance.
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- Define content pillars, formats, campaigns, and platform-specific strategies.
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- Work closely with content, design, video, and marketing teams to build high-performing content.
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- Analyse social media metrics and turn insights into actionable growth strategies.
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- Lead social media campaigns, launches, and creator/influencer collaborations.
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- Stay updated with platform trends, algorithms, formats, and audience behaviour.
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- Build, mentor, and manage the social media/content team.




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- Establish processes, KPIs, reporting systems, and performance benchmarks.
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- Take ownership of the brand's overall social presence and growth.
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nRequirements

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- 5+ years of experience in Social Media, Digital Marketing, Content Strategy, or related fields.
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- Proven experience managing social media strategy for a brand, creator, media, or digital-first company.
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- Strong understanding of Instagram, YouTube, LinkedIn, and short-form content.
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- Strong knowledge of social media analytics, audience growth, and content performance.
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- Excellent strategic, creative, communication, and leadership skills.
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- Ability to manage teams and multiple projects independently.
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nGood to Have

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- Experience in Finance, Fintech, BFSI, EdTech, Media, or Creator brands.
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- Experience managing large digital audiences.
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- Knowledge of YouTube Studio, Meta Business Suite, and social analytics tools.
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- Experience in influencer marketing and paid social campaigns.
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nWhat We're Looking For

nSomeone who can go beyond managing social media build the strategy, lead the team, understand the audience, and drive measurable social media growth.

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n? On-site Malkapur (near Akola/Jalgaon) ? Full time

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📌 Social Media Manager (Malkapur)
🏢 FinnovationZ
📍 Malkapur