- Develop and execute FUAARK's social media strategy.
- Manage Instagram, Facebook, YouTube and other relevant platforms.
- Create and manage monthly content calendars.
- Develop creative ideas for Reels, Stories, posts and campaigns.
- Identify social media trends and convert them into relevant content.
- Write video hooks, concepts and basic scripts.
- Coordinate with videographers, designers and content creators.
- Identify and manage fitness/lifestyle influencers and creators.
- Plan influencer collaborations and social campaigns.
- Build and engage the FUAARK fitness community.
- Support fitness events, gym activities and offline community activations.
- Monitor reach, engagement, watch time, followers and conversions.
- Analyse social media performance and continuously improve content.
- Work closely with the marketing, creative and brand teams.