Experience: 3–4 years

Employment Type: Full-time

About Fitshield

Fitshield is building infrastructure for personalised food decisions. Our flagship product, BRIDGE, is focused on Food Decision Intelligence and helping restaurants make menu information clearer, more relevant and easier for diners to understand.

Role Overview

We are looking for a hands-on Social Media Manager who can independently plan, create, publish and optimise content across Fitshield’s social media channels. This is an execution-focused role.

The Social Media Manager will own Fitshield’s end-to-end social media presence, from content strategy and monthly planning to design, publishing, engagement and performance analysis. This role requires hands-on content creation. The candidate must be able to independently create static posts, carousels, GIFs, Reels and short-form videos using Canva, GenAI tools and relevant editing platforms.

We are looking for someone who can think, write, design, create and execute without being dependent on an external agency, designer, or intern for every piece of digital and social media management.

Key Responsibilities

Social Media Management

- Own end-to-end social media management for Fitshield and its products.
- Work closely with the Marketing and Communications Lead to identify content opportunities.
- Develop monthly content plans aligned with brand, product and campaign priorities.
- Manage content calendars across platforms such as LinkedIn, Instagram and YouTube.
- Plan the right mix of educational, product, founder-led, campaign and thought-leadership content.
- Manage the complete workflow from ideation and creation to approval,



publishing and performance review.
- Maintain consistency in brand voice, visual identity and messaging.
- Stay updated on platform trends, content formats and audience behaviour.

Content Creation

- Independently create social media content using Canva and GenAI tools.
- Design and produce:
- Static posts
- Carousels
- GIFs and motion creatives
- Reels and short-form videos
- Product explainers
- Founder-led content
- Infographics
- Campaign creatives
- Event and announcement content
- Write strong hooks, captions, headlines and calls to action.
- Use GenAI for content ideation, visual creation, video generation, editing and production while ensuring final output is original, accurate and brand-consistent.

Community and Performance

- Monitor comments, mentions and relevant conversations across Meta, LinkedIn, WhatsApp platforms.
- Track performance across key social media metrics.

Skills and Experience

- 3–4 years of skilled experience in social media, content marketing, digital marketing or a similar role.
- Proven experience independently managing brand social media accounts.
- Ability to independently design static posts, carousels, GIFs, reels, short-form video, and social media creatives via Canva or GenAI.

Interested candidates can apply using the details below:

Email: [email protected]

WhatsApp/Contacts: (phone hidden)

Along with your CV, please share your portfolio and links/handles of social media accounts, pages, or brands you have managed (Instagram, LinkedIn, YouTube, etc.). Please also share relevant samples of creatives, reels, videos, campaigns, or content created by you.

Pay: From ₹20,000.00 per month

Work Location: Remote

📌 Social Media Manager (India)
🏢 Fitshield
📍 India