Roles and Responsibilities:

- Content Planning & Scheduling:
- Develop and execute monthly content calendars for Instagram, Facebook, YouTube, and Pinterest.
- Create engaging stories, posts, reels, Q&A; sessions, and live events that resonate with the target audience.
- Community Engagement:
- Respond promptly and authentically to comments, messages, and mentions.
- Build and nurture a loyal, engaged community of followers.
- Trend Spotting:
- Monitor and leverage viral trends across platforms for timely content creation.
- Test innovative content formats to maintain brand freshness and competitiveness.
- Influencer Marketing & Collaborations:
- Source and partner with influencers who match our brand values and aesthetic.
- Oversee influencer partnerships and track performance metrics.
- Partnership Development:
- Identify and pursue brand collaboration opportunities to enhance visibility.
- Create and execute mutually beneficial marketing campaigns.
- Moment Marketing:
- Create and implement festival and event-based content calendars.
- Align brand messaging with cultural and seasonal trends.
- Data Analysis & Reporting:
- Analyze social media metrics to uncover trends and insights.
- Generate comprehensive reports on campaign performance and recommend improvements.
- Cross-Platform Brand Engagement:




- Connect with aligned brands and communities to boost awareness.
- Foster meaningful relationships to expand brand reach.
- Reputation Management:
- Track brand mentions and sentiment across social platforms.
- Handle negative feedback professionally and manage potential crises proactively.

Skills and Qualifications:

- Proven experience as a Social Media Manager or similar role in a D2C or fashion-related industry.
- Robust understanding of social media platforms: Instagram, Facebook, YouTube, and Pinterest.
- Excellent communication and storytelling skills with a creative flair.
- Proficiency in social media analytics tools and platforms.
- Ability to identify and adapt to emerging social media trends.
- Experience in influencer marketing and building collaborations.
- Strong organizational skills to manage multiple tasks and deadlines.
- Knowledge of moment marketing and festival content strategies.
- A keen eye for design and aesthetics to align content with the brand’s visual identity.
- Experience with community engagement and building brand loyalty.

Job Type: Full-time Pay: ₹25,000.00 - ₹50,000.00 per month

Schedule

- Day shift

Work Location: In person (Full time) Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Manager (Udhana)
🏢 Fabric Pandit
📍 Udhana