Work Mode: Work From Office

Employment Type: Full-Time

Experience Level: Mid-Senior Level (3+ years preferred)

Role Overview

We are looking for a proactive and performance-driven Social Media Manager to manage and grow our social media presence across relevant platforms.

The ideal candidate should be hands-on, responsible for day-to-day social media execution, content planning, coordination, publishing, audience engagement, and performance tracking.

This role requires someone who can independently manage social media activities, follow timelines, coordinate with the content and creative team, and ensure consistent and high-quality brand communication.

Key Responsibilities

1. Social Media Management

- Manage Askknatural’s social media accounts and ensure consistent brand presence.
- Plan and maintain the monthly/weekly social media calendar.
- Schedule and publish posts, reels, stories, and other social media content.
- Ensure all content is published accurately and on time.

1. Content Planning & Execution

- Develop content ideas aligned with brand goals, campaigns, trends, and audience interests.
- Coordinate with content creators, video editors, designers, trainers, nutritionists, and internal teams.
- Provide clear briefs and requirements for reels, posts, stories, and campaigns.
- Ensure content is relevant, engaging, and platform-appropriate.

1. Reels & Video Content

- Identify trending formats, sounds, topics, and content opportunities.
- Work closely with the video editing team to improve reel quality and engagement.
- Review content before publishing and ensure it meets brand and platform standards.
- Understand hooks, captions, pacing, storytelling, and audience retention.

1. Performance & Analytics





- Track social media performance on a regular basis.
- Monitor reach, engagement, views, followers, retention, and other relevant metrics.
- Prepare regular performance reports and identify areas for improvement.
- Use insights and data to improve future content and social media strategy.

1. Community Management

- Monitor comments, DMs, mentions, and audience interactions.
- Ensure timely and professional responses to relevant queries.
- Identify audience feedback, frequently asked questions, and content opportunities.

1. Trends & Growth

- Stay updated with Instagram, YouTube, and other relevant platform trends.
- Research competitors and successful content formats.
- Identify opportunities to improve reach, engagement, and brand visibility.
- Experiment with new content formats and strategies based on performance.

Required Competencies

- Strong understanding of Instagram and other major social media platforms.
- Hands-on experience managing business/brand social media accounts.
- Good understanding of reels, stories, posts, captions, hashtags, and social media trends.
- Strong communication and coordination skills.
- Ability to manage multiple tasks and meet deadlines independently.
- Robust ownership and accountability for assigned work.
- Data-driven approach to social media performance.
- Ability to respond to messages and coordinate with internal teams in a timely manner.




- Good English communication and writing skills.
- Ability to work from office and collaborate closely with the team.

Experience & Qualifications

- 3+ years of experience in social media management or a similar role.
- Proven experience managing social media accounts for a brand or organization.
- Experience in the wellness, fitness, nutrition, healthcare, lifestyle, or D2C industry will be an advantage.
- Experience working with reels/video content is highly preferred.
- Candidates should be comfortable with performance tracking and social media analytics.

Preferred Background Titles

- Social Media Manager
- Social Media Executive
- Social Media Lead
- Digital Marketing Manager
- Social Media Strategist
- Brand & Social Media Manager

What This Role Is Not

- Not a purely posting/scheduling role.
- Not a community-management-only role.
- Not a graphic design or video editing-only role.
- Not a role where responsibilities are limited to taking instructions.
- Requires active ownership, timely execution, communication, and performance tracking.

Why Join Us

- Opportunity to manage and grow the social media presence of a growing wellness and fitness brand.
- Hands-on ownership of social media activities and campaigns.
- Opportunity to work closely with content, creative, fitness, and nutrition teams.
- Performance-driven and collaborative work environment.
- Opportunity to contribute ideas and directly impact brand growth.

How to Apply Send your CV & Cover Letter to: [email protected]

Subject Line: Application – Social Media Manager

Pay: ₹11,362.19 - ₹43,233.66 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media Manager (Malad)
🏢 Askknatural
📍 Malad