Social Media Manager

Company: OPTM Healthcare

Location: South Ex-1 - Delhi

Experience: 1–4 years

Employment Type: Full-time

About OPTM Healthcare

OPTM Healthcare is building the future of chronic pain and musculoskeletal health management through advanced diagnostics, biomarker intelligence, and AI-driven healthcare technology.

Our mission is to help people understand what is happening inside their bodies, identify risks earlier, and make more informed decisions about their health.

We are looking for a Social Media Manager who can help build OPTM into a distinctive, trusted, and recognizable healthcare brand across digital platforms.

Role Overview

As a Social Media Manager, you will own OPTM’s social media presence from strategy to execution.

You will be responsible for developing content strategies, managing social channels, creating compelling content, coordinating with designers/video creators, tracking performance, and continuously improving our digital presence.

The ideal candidate understands healthcare, technology, premium branding, and social media storytelling and can turn complex health and scientific concepts into content that is simple, engaging, and credible.

Key Responsibilities

Social Media Strategy

- Develop and execute monthly and quarterly social media strategies.
- Build content calendars aligned with OPTM’s brand, campaigns, launches, and business goals.
- Identify relevant trends, formats, conversations, and content opportunities.
- Develop strategies for Instagram, LinkedIn, YouTube, and other relevant platforms.




- Maintain a consistent premium and science-led brand voice across platforms.

Content Creation & Management
- Conceptualize and write content for:
- Instagram posts and carousels
- Reels and short-form videos
- Stories
- LinkedIn posts
- Educational content
- Founder/expert-led content
- Product and campaign launches
- Events and partnerships
- Patient/brand stories
- Write captions, hooks, scripts, headlines, CTAs, and social copy.
- Convert complex healthcare and scientific concepts into easy-to-understand content.
- Work closely with designers, videographers, doctors, scientists, and internal teams to produce high-quality content.
- Manage the complete content pipeline from idea to publishing.

Brand Building
- Help establish OPTM as a premium, credible, science-backed healthcare brand.
- Maintain consistency in tone, visual language, messaging, and storytelling.
- Develop campaigns that build awareness around pain, muscle health, biomarkers, biological age, and preventive healthcare.
- Identify opportunities for thought leadership and expert-led content.
- Support product launches, events, partnerships, and offline activations through social media.

Community & Audience Management




- Monitor comments, DMs, mentions, and conversations.
- Engage with the audience in a professional and brand-appropriate manner.
- Identify common questions, concerns, and audience interests that can become future content.
- Build meaningful engagement rather than focusing only on follower growth.

Analytics & Growth
- Track social media performance and prepare regular reports.
- Monitor metrics such as reach, engagement, watch time, saves, shares, follower growth, profile visits, and conversions.
- Analyze what content performs best and use insights to improve future content.
- Conduct competitor and industry research.
- Experiment with new content formats and distribution strategies.

What We're Looking For
- 1–4 years of experience in social media management, content marketing, or brand marketing.
- Solid understanding of Instagram and LinkedIn.
- Excellent writing and communication skills.
- Strong understanding of short-form content and social media trends.
- Ability to write strong hooks and storytelling-driven captions.
- Strong visual sense and understanding of premium branding.
- Ability to simplify complex topics without compromising accuracy.
- Experience working with designers, video editors, photographers, and creative teams.
- Strong organizational and project-management skills.
- Comfortable working in a fast-paced startup environment.
- Interest in healthcare, biotechnology, AI, wellness, or technology is a strong advantage.

📌 Social Media Manager (South Delhi)
🏢 Ali Imam
📍 South Delhi