Role Summary

We are not looking for a calendar manager or a posting assistant. We need a social media strategist who views social media as a growth, culture, and community engine. You will define the distinct playbooks for every channel and page, building a creator-led strategy that sets recent benchmarks in automotive culture.

Core Responsibilities

- Define Platform &
- Multi-Page Strategy:

Establish clear roles, goals, and content guidelines for each channel (Instagram, YouTube, X, etc.) and individual brand pages. Ensure every post feels native to its platform while maintaining brand consistency.

- Build a High-Impact Content Engine:

Conceptualize, script, and drive content optimized for reach, virality, shareability, and cultural relevance.

- Think Like a Creator:

Master pacing, hooks, storytelling, and visual hooks that stop the scroll and turn viewers into repeat fans.

- Own Community &

- Online Reputation (ORM):

Drive active daily engagement across DMs, comments, and discussions. Handle sentiment, complaints, and brand reputation with speed, tone, and precision to convert followers into brand advocates.

- Integrate AI &

- Tech Workflows:





Leverage AI platforms and emerging content tools to accelerate ideation, production speed, and quality.

- Cross-Functional Alignment:

Partner with Brand, Creative Studio, Influencer, and Performance Marketing teams to embed social at the core of overall brand strategy.

What We’re Looking For

- Relevant Experience:

Proven track record in social media, content strategy, or creator-led roles.

- Platform Expertise:

Deep understanding of current algorithms, platform-native formats, and viral hooks.

- Execution &
- Ownership:

High autonomy with a bias for rapid experimentation, trend-jacking, and high-quality execution.

- Communication Skills:

Strong copywriting instincts and persuasive written/verbal storytelling.

- Culture Fit:

Genuine passion for automotive, bikes, performance engineering, and internet culture.

Bonus Points

- Experience building or scaling a personal audience or independent social channel.

- Early adoption and active workflow integration of AI production tools.

- Active immersion in automotive, motorsport, or biking subcultures.

📌 Social Media Lead (Ev Startup) (Bangalore Urban)
🏢 Taglynk
📍 Bangalore Urban