About the Company

Position: Social Media Executive

Location: Surat, Gujarat

About the Company

LUMALUME creates contemporary lab-grown diamond jewelry with a strong focus on design, storytelling, and craftsmanship. As the brand expands globally, we are building a creative team that can translate our visual identity consistently across digital platforms.

About the Role

We are looking for a Social Media Executive who understands social media, has a solid eye for aesthetics, and knows how to turn ideas into content that feels right for a fine jewelry brand. This is a hands-on role that goes beyond scheduling posts. You will be involved across content planning, pre-production, shoots, influencer and creator coordination, content capture, publishing, and day-to-day social execution.

Key Responsibilities:

Social Media Planning & Execution

- Assist in planning the social media grid and monthly content calendar.
- Develop ideas for Reels, Stories, carousels, static posts, and other social-first formats.
- Schedule and publish content across social platforms.
- Coordinate content timelines, requirements, approvals, and deliverables.
- Support the day-to-day execution of the brand's social media presence while maintaining visual consistency.

Pre-Production & Shoot Planning

- Assist with pre-production and production for in-house shoots, campaigns, and social content.
- Help plan shoot requirements, including models, influencers, props, locations, references, and content requirements.
- Research and organise visual references and moodboards for upcoming shoots and campaigns.
- Coordinate schedules and requirements with internal teams and external collaborators.
- Ensure social-first content requirements are considered during campaign and product shoot planning.

Content Creation & BTS

- Shoot social-first photo and video content for Reels, Stories, and other formats.
- Capture behind-the-scenes content during in-house shoots, campaigns, and productions with external crews.




- Identify spontaneous content opportunities during shoots and day-to-day brand activities.
- Create quick, relevant content using a smartphone when a full production setup is not required.

Influencer & Production Coordination

- Research and identify relevant influencers, models, photographers, and collaborators. ○ Reach out to influencers for potential collaborations.
- Manage communication, follow-ups, timelines, and collaboration coordination.
- Communicate confidently with models, photographers, influencers, and external production teams.
- Assist with coordination before, during, and after shoots.

Trends, Research & References
- Keep track of social media trends, influencers, brands, formats, and emerging content opportunities.
- Continuously research references across jewelry, fashion, beauty, design, and culture.
- Identify trends and formats that can be thoughtfully adapted to LUMALUME rather than simply following what is popular.
- Maintain an organised reference library for future social content and campaigns.

Qualifications

Required Skills & Qualifications

- 1–3 years of experience in social media, content creation, or a creative environment.
- Strong understanding of Instagram and how social-first content works.
- A strong eye for aesthetics, composition, colour, and visual storytelling.
- Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
- Comfortable being involved in both pre-production and on-ground production.
- Working knowledge of Canva and Figma.




- Comfortable shooting social content and BTS using a smartphone and professional camera.
- Strong organisational and coordination skills.
- Proactive and detail-oriented, with the ability to take an idea from planning through execution.
- Ability to manage multiple content requirements and deadlines simultaneously.
- Someone who actively follows social media trends, influencers, brands, and visual references.

Required Skills

- 1–3 years of experience in social media, content creation, or a creative environment.
- Strong understanding of Instagram and how social-first content works.
- A strong eye for aesthetics, composition, colour, and visual storytelling.
- Strong communication skills and confidence when interacting with influencers, models, photographers, and production teams.
- Comfortable being involved in both pre-production and on-ground production.
- Working knowledge of Canva and Figma.
- Comfortable shooting social content and BTS using a smartphone and professional camera.
- Strong organisational and coordination skills.
- Proactive and detail-oriented, with the ability to take an idea from planning through execution.

Preferred Skills

- Previous experience with a fine jewelry, fashion, beauty, lifestyle, or design-led consumer brand.
- Experience coordinating shoots, influencers, or models.
- Basic photo and video editing skills.
- Experience working on brand campaigns and content productions.
- A portfolio or examples of social media work demonstrating a strong visual sensibility.

What We're Looking For

We are looking for someone who is equally comfortable planning a content calendar, finding references for an upcoming shoot, coordinating with a model or influencer, capturing BTS on set, and making sure the final content feels consistent with the brand.

You should be curious, visually aware, organised, and willing to be hands-on throughout the process, from the initial idea to the content going live.

📌 Social Media Executive (Surat)
🏢 LUMALUME
📍 Surat