Position: Social Media Executive

Location: Sector 132 Noida

Employment Type: Full-time

Department: Marketing & Growth

Experience: 1–3 Years

Company / Product: Talk To Krishna | Universal Wisdom

Job Summary

We are looking for a creative, proactive, and social-media-savvy Social Media Executive to manage and grow the digital presence of Talk To Krishna | Universal Wisdom.

The candidate will be responsible for day-to-day social media operations, content creation and coordination, community engagement, lead generation, and performance tracking across various social media platforms.

Key Responsibilities

· Manage day-to-day social media activities across Instagram, Facebook, LinkedIn, YouTube and X.

· Create and execute monthly and weekly social media content calendars.

· Develop engaging content including posts, reels, stories, carousels, short videos and captions.

· Write creative and engaging social media copy aligned with the brand's voice.

· Coordinate with graphic designers, video editors and content teams for content creation.

· Publish and schedule content across social media platforms.

· Monitor comments, messages, mentions and community interactions and respond appropriately.

· Build and actively engage the online community.

· Identify trending topics, hashtags, formats and content opportunities.

· Support social media campaigns for brand awareness, app downloads and lead generation.

· Assist in managing and optimizing Meta Ads and other social media campaigns.

· Track enquiries and leads generated through social media and coordinate with the sales/business development team.

· Support lead nurturing and follow-ups through social media channels.

· Monitor competitor activities and identify relevant market trends.

· Track social media performance and prepare weekly/monthly reports.

· Analyze engagement, reach, follower growth, leads and campaign performance.

· Continuously experiment with new content formats and strategies to improve engagement and reach.





Required Qualifications & Skills

· Graduate in Marketing, Communications, Mass Communication, Digital Marketing or a related field.

· 1–3 years of experience in social media management/execution.

· Robust knowledge of Instagram, Facebook, LinkedIn, YouTube and X.

· Excellent content writing, caption writing and communication skills.

· Good understanding of Reels, short-form videos, stories and social media trends.

· Basic understanding of Meta Ads and social media analytics.

· Experience with Canva or similar content creation tools.

· Basic knowledge of social media reporting and analytics.

· Understanding of hashtags, audience engagement and content optimization.

· Strong coordination skills and ability to work with designers, video editors and other teams.

· Creative, proactive and willing to experiment with new ideas.

· Target-oriented and comfortable working in a fast-paced startup environment.

Preferred Skills

· Experience in lead generation through social media.

· Experience handling social media for startups, apps, EdTech, AI, wellness, spirituality or consumer-focused digital products.

· Basic knowledge of Google Analytics / Meta Business Suite.

· Experience with influencer collaborations and social media campaigns.

· Basic understanding of paid and organic social media growth.

Key Performance Indicators (KPIs)

· Social media reach and engagement

· Follower/community growth

· Content consistency and publishing frequency

· Reel/video views and engagement

· Leads and enquiries generated through social media

· App downloads generated through campaigns

· Campaign performance and ROI

· Response time and community engagement

· Lead-to-conversion contribution

· Overall brand visibility across social platforms

Ideal Candidate The ideal candidate is someone who understands social media beyond simply posting content—someone who can identify trends, create engaging content, build communities, generate enquiries and contribute to measurable business growth.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Noida)
🏢 Luxara
📍 Noida