About the Role

We are looking for a creative, proactive, and growth-oriented Social Media & Digital Marketing qualified who can take ownership of our company's complete social media presence and help build a strong, professional, and recognizable digital brand.

We are looking for someone who can think beyond simply posting content. The candidate will be responsible for developing our social media strategy, creating and managing content, increasing audience engagement, improving brand visibility, tracking performance, and identifying new opportunities for organic and paid growth.

The ideal candidate should understand what works on platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant digital platforms and should be comfortable working in a fast-paced environment.

Key Responsibilities1. Social Media Management l Manage the company's complete social media presence across relevant platforms.

l Develop and execute a monthly and weekly social media content calendar.

l Create, schedule, publish, and manage high-quality content.

l Maintain a consistent brand voice, visual identity, and communication style.

l Monitor comments, messages, mentions, reviews, and audience interactions.

l Build an active and engaged online community around the brand.

l Identify relevant trends, formats, hashtags, and content opportunities.

2. Content Strategy & Creation l Develop creative content ideas aligned with company goals and target audience.

l Create content for: Instagram Reels Posts & Carousels Stories LinkedIn Posts Facebook Content YouTube Shorts/Videos Promotional Campaigns Employer Branding Content Company Updates Product/Service Content l Write engaging captions, hooks, headlines, scripts, and social media copy.





l Coordinate with graphic designers, video editors, photographers, or external agencies where required.

l Ensure content is informative, creative, relevant, and aligned with the company's brand.

3. Brand Building l Develop and strengthen the company's digital brand identity.

l Increase brand awareness and visibility across social platforms.

l Showcase the company's products/services, people, culture, achievements, and success stories.

l Develop employee/employer branding content where relevant.

l Identify opportunities for collaborations, partnerships, influencer marketing, and industry visibility.

4. Social Media Growth l Develop strategies to increase followers, reach, engagement, and brand visibility.

l Experiment with new content formats and platform-specific strategies.

l Analyze competitors and relevant industry accounts.

l Identify trends before they become saturated.

l Continuously test and improve content based on performance.

Required Qualifications l Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Journalism, Business Administration, or a related field.

l 1–2 years of experience in social media management, digital marketing, content marketing, or a similar role.

l Demonstrable experience managing business/professional social media accounts.

l Strong understanding of Instagram, Facebook, LinkedIn,



YouTube, and other relevant platforms.

l Excellent written and verbal communication skills.

l Strong understanding of content strategy and social media analytics.

l Creative mindset with strong attention to detail.

AI Tools:Experience with AI-based content and productivity tools such as ChatGPT, Canva AI, CapCut AI, and similar tools will be an advantage.

Key Performance Indicators (KPIs)

Performance will be measured through a combination of quality, consistency, engagement, brand growth, and business impact, rather than follower count alone.

l Social Media Growthl Engagementl Content Performancel Brand Visibilityl Lead & Business Supportl Execution & OwnershipIdeal Candidate Profile

We are looking for someone who:

l Thinks like a content creator + marketer, not just a social media poster.

l Understands how to build a brand from an early stage.

l highly creative and comfortable experimenting with new ideas.

l Has a strong understanding of current social media trends.

l Can turn company activities and business updates into engaging content.

l Is comfortable appearing on camera or coordinating people for video content, if required.

l Takes ownership instead of waiting for detailed instructions.

Candidates with exceptional hands-on experience, a strong portfolio, proven social media growth, and campaign management expertise may be considered outside the standard range.

Portfolio is strongly preferred. Candidates without relevant practical/social media work samples may not be considered.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Social Media & Digital Marketing Executive (Noida)
🏢 Dreamx Insurance Broking Private
📍 Noida