About the Role

This is an execution role, not an on-camera or talent role. You will work entirely from source material supplied by the founder and team - screen recordings, product demo footage, voice memos, and written talking points - and turn it into finished, scheduled, and engaged-with content. You do not need to appear on camera or be the public face of the company.

Responsibilities

Content production

- Edit and repurpose long-form source material into YouTube Shorts, Instagram Reels, and X clips, including thumbnails, captions, titles, and SEO.
- Manage full YouTube channel operations: upload cadence, video descriptions, community-tab replies, and comment moderation/engagement.

LinkedIn (primary channel)
- Schedule and publish company and/or founder posts, drafted from provided talking points or lightly edited from founder drafts.
- Build and manage a dedicated, real-named, ghostwritten thought-leadership profile focused on common industry problems the company solves (not a fake or pseudo profile - see Notes for Candidate).
- Run engagement: thoughtful commenting on posts from target personas (SI partner managers, platform Center-of-Excellence leads, finance/IT/audit leaders), plus measured connection outreach.
- Plan and execute LinkedIn campaigns (organic and paid) tied to measurable goals.

Cross-platform & reporting
- Maintain a content calendar spanning product proof points, category education, and platform-specific angles as new integrations (ServiceNow, Microsoft, Salesforce, Workday) come online.




- Set up and operate a scheduling/automation stack so one batch of source material produces a week or more of cross-platform content.
- Track and report monthly analytics (views, engagement, follower growth, click-throughs) against pipeline-linked goals — listing traffic, demo requests, partner conversations — not vanity metrics alone.

Requirements
- 2 years running social/content operations for a B2B SaaS or enterprise technology company.
- Strong video editing skills (CapCut, Premiere, Descript, or similar), comfortable working entirely from raw/unscripted footage provided by others.
- Demonstrated experience managing a LinkedIn company or personal brand page - scheduling, engagement, and basic campaign management. Please share results/metrics from a past account.
- Comfortable learning and operating AI/automation tools for content drafting, scheduling, and analytics.
- Transparent, plain-English writing - able to turn technical bullet points into readable, professional posts.

Nice to Have
- Any prior exposure to SAP, ServiceNow, Salesforce, Microsoft, or Workday ecosystem content - helpful for picking up terminology quickly, though deep domain knowledge is not required and will be provided by the founder/team.

Tools You'll Be Expected to Use

Function

Suggested Tools

Video editing / repurposing

CapCut, Descript, Opus Clip, Veed.io

Scheduling / cross-posting

Metricool, Buffer,Hootsuite

LinkedIn content & analytics

Taplio, AuthoredUp, Supergrow

LinkedIn outreach

Waalaxy, Expandi

Design / thumbnails / carousels

Canva Pro, Figma

AI writing / drafting

ChatGPT

Paid campaigns

LinkedIn Campaign Manager

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: Remote

📌 Social Media & Content Operations Specialist (India)
🏢 Sygna Solutions
📍 India