Company: Zero Design Studio

Location: Mumbai

Department: Marketing & Brand

Experience: 4–7 Years

Role Type: Full-Time

Zero Design Studio is a creative powerhouse operating across Content, Events, and ZCL , delivering high-impact visual experiences, creative solutions, and brand-led storytelling.

We are looking for a agile, creative, and commercially driven Social & Brand Manager to lead the marketing front for Zero across all three verticals. This person will be responsible for building Zero's brand presence, strengthening its digital footprint, showcasing its work, and creating a consistent brand voice across platforms.

The ideal candidate understands social media, branding, content marketing, creative communication,

and business objectives —and knows how to turn great work into a compelling brand story.

ROLE OVERVIEW

As the Social & Brand Manager , you will own and drive the overall marketing and brand communication strategy for Zero Design Studio.

You will work closely with the Creative, Content, Events, Business Development, Client Servicing, and Leadership teams to identify opportunities, build campaigns, showcase projects, and position Zero as a strong creative brand in the industry.

The role involves both strategy and execution , from developing the monthly social media calendar to conceptualising campaigns, managing external partners, overseeing content production, and tracking brand performance.

KEY RESPONSIBILITIES1. Brand Strategy & Positioning

- Develop and execute Zero's overall brand and marketing strategy across Content, Events, and ZCL .
- Establish a strong and consistent brand identity, tone of voice, and communication style across all platforms.
- Identify opportunities to increase Zero's visibility within the creative, advertising, events, entertainment, and brand experience ecosystem.
- Build strategies to position Zero as a creative-first, innovative and industry-relevant studio .
- Ensure all external communication aligns with Zero's brand positioning and business objectives.
- Identify industry trends, cultural moments, and relevant conversations that Zero can participate in.

1. Social Media Management

- Own Zero's social media presence across platforms such as Instagram, LinkedIn, YouTube, and other relevant platforms .
- Develop and manage a monthly/quarterly social media calendar.
- Define content pillars for each vertical:
- Zero Content
- Zero Events
- Zero Creative Labs
- Behind-the-scenes
- People & culture
- Creative process
- Case studies
- Industry insights
- Awards & achievements
- Drive consistent posting and ensure the brand remains active and relevant.
- Manage the complete social media workflow from ideation → briefing → production → approvals → publishing → reporting .
- Improve engagement, reach, visibility, and quality of Zero's digital audience.

1. Content & Campaign Development

- Conceptualise creative campaigns and social-first ideas that showcase Zero's capabilities.
- Convert projects and client work into compelling social content, case studies, reels, carousels, BTS stories, and thought-leadership content.
- Work with the internal creative/design/content teams to develop high-quality marketing assets.
- Develop campaign concepts around key launches, events, festivals, milestones, awards, and company announcements.




- Identify opportunities to create original IPs and recurring content formats for Zero.
- Develop content that highlights not just the final output but also the creative thinking, process, technology, and people behind the work .

1. Marketing Across Business VerticalsContent

- Build visibility for Zero's content and creative capabilities.
- Showcase AI, 2D, 3D, motion, storytelling, design, and production capabilities.
- Develop case-study-led communication to attract potential clients and collaborators.

Events
- Market Zero's event capabilities, projects, experiences, and executions.
- Create pre-event, live-event, and post-event content strategies.
- Develop social campaigns that showcase event concepts, production, design, technology, and execution.
- Build content formats that increase visibility for Zero's event portfolio.

ZCL
- Build a distinct yet connected marketing identity for ZCL.
- Develop campaigns and content that communicate ZCL's offering, value proposition, and differentiators.
- Identify opportunities for cross-promotion between Zero's different verticals.

1. Campaign & Launch Management

- Plan and execute integrated marketing campaigns across social and digital platforms.
- Create campaign briefs and coordinate with internal teams and external vendors/agencies.
- Manage timelines, deliverables, approvals, and publishing schedules.
- Ensure campaigns are executed consistently and on time.
- Evaluate campaign performance and recommend improvements.

1. Thought Leadership & Industry Presence

- Build Zero's presence as a voice within the creative industry .
- Develop thought-leadership content for leadership and key team members.
- Identify relevant industry topics, trends, awards, events, publications, and conversations.
- Explore opportunities for Zero to participate in industry awards, speaking opportunities, collaborations, features, partnerships, and publications .
- Build relationships with relevant creative communities, media platforms, influencers, creators, and industry stakeholders.

1. Internal Collaboration

- Work closely with the Creative Head, CS, BD, Events, AI, Design, Production, and Leadership teams .
- Regularly identify upcoming projects that can be leveraged for marketing.
- Establish an internal process for collecting project information, visuals, BTS footage, results, and client approvals.
- Ensure the marketing team has visibility on major projects well in advance.
- Encourage teams to think about marketing opportunities during the project lifecycle rather than only after completion.

1. External Agency & Vendor Management

- Manage external social media, PR, influencer, production, photography, videography, or marketing partners where required.
- Brief agencies/vendors and ensure deliverables meet Zero's creative and brand standards.
- Evaluate agency performance and identify opportunities for optimisation.
- Manage marketing-related budgets and ensure efficient utilisation.

1. Digital & Performance Marketing





- Work with performance marketing partners/teams to support paid social and digital campaigns.
- Identify opportunities for lead-generation campaigns for Zero's services.
- Track campaign performance and audience behaviour.
- Use insights and data to improve content and marketing strategy.

1. Analytics & Reporting

- Track key social and brand metrics including:
- Reach
- Engagement
- Follower growth
- Content performance
- Website/social traffic
- Leads and enquiries
- Campaign performance
- Brand visibility
- Prepare monthly marketing and social media reports.
- Analyse what content is working and why.
- Translate data into actionable recommendations for the leadership team.

WHAT WE'RE LOOKING FOR
- 4–7 years of experience in Social Media, Brand Marketing, Digital Marketing, Content Marketing, or Creative Marketing .
- Experience working with creative agencies, production houses, event companies, experiential agencies, media, advertising, or similar businesses will be preferred.
- Robust understanding of social media platforms, content formats, and digital trends.
- Excellent creative thinking and storytelling ability.
- Ability to understand creative work and translate it into strong marketing communication.
- Strong copywriting and communication skills.
- Ability to manage multiple stakeholders and projects simultaneously.
- Strong project management and organisational skills.
- Comfortable working in a fast-paced, creative environment.
- Strong understanding of Instagram and LinkedIn , with knowledge of YouTube and other platforms.
- Experience with campaign planning, content calendars, analytics, and reporting.
- Ability to balance creative thinking with business and commercial objectives .

GOOD TO HAVE
- Experience in the events, advertising, experiential, content, entertainment, or design industry .
- Experience managing a brand's social media from strategy through execution.
- Knowledge of influencer marketing and creator collaborations.
- Understanding of PR and brand partnerships.
- Experience with paid social/performance marketing.
- Strong understanding of visual communication and creative production.
- Familiarity with AI-driven content creation and emerging creative technologies.

THE IDEAL CANDIDATE We are looking for someone who is:

Creative – Thinks beyond generic social media formats and can build distinctive brand communication.

Strategic – Understands why content is being created, who it is for, and how it contributes to business goals.

Hands-on – Comfortable developing a strategy as well as getting into the details of execution.

Curious – Constantly follows culture, technology, social trends, design, advertising, and the creative industry.

Collaborative – Can work effectively with creatives, designers, event teams, leadership, and clients.

Commercially aware – Understands that marketing should not just generate likes—it should build brand value, credibility, visibility, and ultimately business opportunities.

KEY OUTCOME OF THE ROLE The ultimate objective of this role is to make Zero Design Studio a highly visible and recognisable creative brand , with a strong digital presence and a consistent marketing voice across Content, Events, and ZCL .

- The person should transform Zero's work, people, capabilities, ideas, and achievements into a compelling brand story that attracts clients, talent, partners, and industry attention.

📌 Social Brand Manager (Mumbai)
🏢 Zero Design Studio
📍 Mumbai