The Role The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.

Key Responsibilities

- Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies
- Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences
- Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys
- Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia
- Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting
- Manage technical, on-page, off-page and local SEO
- Build high-quality backlinks, digital authority and relevant online visibility
- Develop AI-search-friendly, authoritative and conversion-focused content
- Identify opportunities using AI tools, automation and emerging search technologies
- Improve website CRO, lead forms, landing pages and conversion rates
- Track organic traffic, rankings, AI-search visibility, enquiries,



conversions and qualified leads
- Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools
- Continuously test, analyse and optimise strategies based on qualified lead generation

Requirements

- 5+ years of hands-on SEO / digital marketing experience
- Must be based in Mumbai
- Strong SEO + B2B lead-generation experience
- Experience managing and optimising business websites
- Strong understanding of AIO, AEO, GEO and AI-powered search
- Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred
- UAE/GCC SEO and lead-generation experience preferred
- Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO
- Proven ability to generate qualified business enquiries, not just website traffic

Advantages

- ₹40,000-₹50,000/month + incentive per qualified lead generated
- Salary will be paid monthly from the UAE Office (Tax Free).

📌 SEO Specialist - UAE & Saudi Markets (Mumbai)
🏢 The Greater Change
📍 Mumbai