24 Sep
|
Skillmate Global Marketing Agency
|
Bengaluru
24 Sep
Skillmate Global Marketing Agency
Bengaluru
Company: Skillmate Global Pvt. Ltd.
Location: Indiranagar, Bangalore
Work Mode : Onsite / Work From Office
Working Days : Monday to Saturday
Experience : 3–5 years
Joining : Immediate joiners preferred
About the Role
Skillmate Global Pvt. Ltd. is looking for an experienced SEO Manager with solid hands-on expertise in SEO, Technical SEO, Local SEO, Healthcare SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)
The candidate must have mandatory hands-on experience working with healthcare clients, specifically clinics and hospitals , and should be capable of independently planning and executing SEO strategies for healthcare brands.
The ideal candidate should understand healthcare search intent, location-based searches, service-specific keywords, Google Business Profile optimization, E-E-A-T principles, and the evolving landscape of AI-powered search.
Key Responsibilities
- Develop and execute comprehensive SEO strategies for multiple healthcare clients, including clinics and hospitals.
- Take end-to-end ownership of SEO campaigns from strategy and implementation to reporting and optimization.
- Manage On-Page, Off-Page, Technical, Local, and Healthcare SEO.
- Develop and execute Local SEO strategies for clinics, hospitals, doctors, and healthcare businesses across different locations.
- Manage and optimize Google Business Profiles (GBP/GMB) for healthcare clients.
- Conduct keyword research based on search volume, competition, search intent, location, and healthcare services.
- Conduct competitor analysis and identify opportunities for organic growth.
- Develop and implement AEO (Answer Engine Optimization) strategies to improve visibility across answer engines and featured search results.
- Develop and implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search and generative AI platforms.
- Optimize healthcare websites and content for traditional search engines, answer engines, and AI-powered search platforms.
- Conduct comprehensive technical SEO audits and identify issues related to crawling, indexing, site architecture, Core Web Vitals, schema, redirects, canonicalization, and more.
- Develop SEO-friendly content strategies, content briefs, topic clusters, and content structures.
- Optimize website pages, service pages, doctor profiles, landing pages, blogs, metadata, headings, URLs, and internal linking.
- Develop location-based SEO strategies for clinics and hospitals targeting specific cities, areas, and service locations.
- Plan and execute effective off-page SEO and link-building strategies.
- Monitor keyword rankings, organic traffic, leads, appointments, conversions, and other SEO KPIs.
- Analyze performance using Google Search Console, GA4, GBP insights, and SEO tools.
- Prepare monthly SEO reports with performance trends, key insights, challenges, and actionable recommendations.
- Conduct regular competitor research and identify new keyword, content, and local SEO opportunities.
- Collaborate with content writers, account managers, social media teams, designers, and website developers.
- Coordinate with content teams to ensure healthcare content follows SEO best practices and search intent.
- Stay updated with Google algorithm updates, SEO trends, AI search developments, AEO/GEO developments, and changes in user search behavior.
- Manage SEO deliverables, priorities, and timelines across multiple client accounts.
- Guide and mentor SEO executives and interns when required.
Mandatory Healthcare SEO Experience Healthcare SEO experience is mandatory for this position.
Candidates must have practical experience working with clinics and/or hospitals.
Experience should ideally include
- Clinic SEO
- Hospital SEO
- Doctor/medical professional SEO
- Local SEO for healthcare businesses
- Google Business Profile optimization for clinics/hospitals
- Healthcare service-page optimization
- Location-based healthcare keywords
- Appointment/lead-focused SEO
- Healthcare content optimization
- Healthcare competitor analysis
- E-E-A-T implementation
- Medical search-intent analysis
Candidates without hands-on Healthcare SEO experience with clinics or hospitals will not be considered. Mandatory Skills & Experience
Candidates must have hands-on knowledge of:
- SEO
- Healthcare SEO
- Technical SEO
- On Page SEO
- Off Page SEO
- Local SEO
- AEO – Answer Engine Optimization
- GEO – Generative Engine Optimization
- Google Business Profile / GMB Optimization
- Keyword Research & Search Intent
- Competitor Analysis
- Content SEO
- Internal Linking
- Schema Markup
- Technical SEO Audits
- SEO Analytics & Reporting
- E E A T principles
Tools
- Experience with the following tools is preferred:
- Google Search Console
- Google Analytics 4 (GA4)
- Google Business Profile
- SEMrush
- Ahrefs
- Ubersuggest
- Screaming Frog
- Google Keyword Planner
- Google Trends
- Looker Studio or similar reporting tools
- Experience with other SEO, analytics, crawling, reporting, or AI search tools will be an advantage.
- Regional Language Skills – Added Advantage
- Knowledge of regional Indian languages will be an added advantage, particularly for candidates working on Local SEO and healthcare accounts.
Knowledge of languages such as:
- Kannada
- Hindi
- Tamil
- Telugu
- Malayalam
- Marathi
- Bengali
will be considered a plus. Candidates who can understand how regional language searches and local search behavior influence healthcare discovery will have an advantage.
Candidate Profile
We are looking for someone who:
- Has 3–5 years of hands on SEO experience.
- Has mandatory experience working on SEO for clinics and/or hospitals.
- Can independently take ownership of SEO projects and client accounts.
- Has practical, hands on SEO experience rather than only theoretical knowledge.
- Has strong expertise in Healthcare SEO and Local SEO.
- Understands how search is evolving from traditional Google Search to AI powered search and answer engines.
- Can manage multiple client accounts simultaneously.
- Has strong analytical and problem solving skills.
- Can translate SEO data into actionable strategies.
- Can communicate SEO strategies, recommendations, and performance clearly.
- Proactively identifies opportunities instead of simply executing assigned tasks.
- Has strong attention to detail and ownership.
- Can collaborate effectively with content, development, social media, and account management teams.
- Is comfortable working onsite from our Indiranagar office, Monday to Saturday.
Work Details
- Position: SEO Manager – Healthcare SEO
- Location: Indiranagar, Bangalore
- Work Mode: Onsite / Work From Office
- Working Days: Monday to Saturday
- Experience: 3–5 years
- Healthcare SEO Experience: Mandatory – Clinics & Hospitals
- Regional Language: Added advantage
- Immediate joiners preferred
📌 SEO Manager | AEO | GEO | Local SEO ( Healthcare SEO) (Bengaluru)
🏢 Skillmate Global Marketing Agency
📍 Bengaluru