Location: Sakinaka, Mumbai (On-site)Experience: 3–5 Years

About Flo Mattress

Flo Mattress is one of India's fastest-growing D2C sleep and comfort brands. We are focused on thoughtful design, quality products, and building meaningful customer experiences through clear and impactful communication.

We are looking for a Lead Content Specialist who can take complete ownership of the brand's content function. This role is ideal for someone who enjoys combining content strategy with hands-on execution and can manage multiple content initiatives while coordinating with external partners.

Key Responsibilities Content Development

● Write and edit blogs, articles, buying guides, and other long-form content.

● Own website content, including landing pages, category pages, and product pages.

● Create marketplace content for Amazon and Flipkart.

● Develop product messaging, feature narratives, and customer-focused copy.

● Ensure all content maintains high standards of quality, accuracy, and brand consistency.

Community & Thought Leadership

● Create informative and authoritative content for platforms such as Quora and Reddit.

● Research relevant industry topics and customer pain points.

● Repurpose community insights into content opportunities across channels.

Agency ManagementServe as the primary point of contact for:

● SEO agencies

● AEO/GEO agencies

● PR agencies

● Awards and recognition partners

Content Strategy

● Build and manage monthly content calendars.





● Conduct keyword and topic research.

● Optimize existing content to improve organic performance.

● Maintain a consistent brand voice across all customer touchpoints.

Requirements

● 3–5 years of experience in content writing, preferably in D2C, E-commerce, FMCG, Wellness, Lifestyle, Beauty, or Consumer brands.

● Excellent written English, grammar, and storytelling skills.

● Ability to create both long-form and short-form content.

● Strong understanding of SEO fundamentals and content optimization.

● Experience working with multiple stakeholders and external agencies.

● Strong research, editing, and proofreading capabilities.

● Highly organized, self-motivated, and ownership-driven.

Preferred Qualifications

● Experience writing for Quora, Reddit, or similar community platforms.

● Exposure to PR content, media communication, or award submissions.

● Familiarity with AEO/GEO and structured content frameworks.

● Experience leveraging AI tools to improve content workflows.

Why Join Flo Mattress?

● This is an opportunity to play a key role in shaping the voice of a rapidly growing consumer brand. You will have the autonomy to drive content strategy, influence customer perception, and contribute directly to business growth.

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits

- Adaptable schedule
- Provident Fund

Work Location: In person

📌 SEO & Content Lead (Saki Naka)
🏢 Flo Mattress
📍 Saki Naka