Designation : SEO/AEO/GEO Specialist with Performance Marketing Knowledge

Role Overview :

We are looking for a results-driven SEO, AEO and GEO Specialist with working knowledge of performance marketing. The candidate will be responsible for improving the organic visibility of multiple brands across traditional search engines, answer engines and AI-powered search platforms.

The candidate should also understand paid advertising across Google, Meta, LinkedIn and YouTube and be able to support campaign planning, keyword research, tracking and optimisation

Key Responsibilities :

- Search Engine Optimisation (SEO)
- Conduct detailed website, keyword, competitor and backlink audits.
- Develop and execute on-page, off-page, technical and local SEO strategies.
- Perform keyword research based on search intent, competition and business goals.
- Optimise website pages, blogs, headings, metadata, URLs and internal links.
- Identify and resolve indexing, crawling, site-speed and mobile-optimisation issues.
- Coordinate with writers and developers to implement SEO recommendations.
- Build relevant, high-quality backlinks through ethical outreach practices.
- Monitor keyword rankings, organic traffic, leads and conversions.
- Manage local SEO and Google Business Profile optimisation where applicable.
- Prepare monthly SEO performance reports with explicit insights and action plans.

Answer Engine Optimisation (AEO) :

- Optimise content for featured snippets, voice search and direct-answer results.
- Develop FAQ pages,



question-based content and conversational search formats.
- Implement and validate relevant structured data and schema markup.
- Organise website information so search engines can easily understand and retrieve it.
- Optimise content around user questions and long-tail conversational queries.

Performance Marketing

- Conduct keyword and audience research for paid campaigns.
- Assist in planning and managing Google, Meta, YouTube and LinkedIn advertising campaigns.
- Support campaign setup, conversion tracking and remarketing.
- Monitor impressions, clicks, CTR, CPC, CPL, conversions and ROAS.
- Coordinate with designers and content teams for advertising creatives and landing pages.
- Conduct A/B tests on advertisements, audiences, keywords and landing pages.
- Identify performance gaps and recommend campaign improvements.
- Ensure advertising and analytics platforms are accurately tracking leads and conversions.

Portfolio Requirements: Candidates must submit:

- At least 2 SEO projects demonstrating measurable results, including improved keyword rankings, organic traffic, leads or conversions.
- Proof of current rankings through Google Search Console, GA4, SEMrush, Ahrefs or similar tools.
- At least 2 performance-marketing projects showing campaign results such as ad spend, CPC, CTR, CPL, conversions and ROAS.
- A brief explanation of their responsibilities, strategy, campaign duration and outcomes for each project.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 SEO/AEO/GEO Specialist with Performance Marketing Knowledge (Ahmedabad)
🏢 ARIX CAPITAL
📍 Ahmedabad