SEO Responsibilities

Conduct keyword research to identify high-impact opportunities

Optimize website pages for on-page SEO (meta tags, headings, internal linking)

Perform technical SEO audits (site speed, mobile optimization, indexing issues)

Monitor and improve search engine rankings and organic traffic

Implement link-building strategies to improve domain authority

Use tools like Google Analytics, Search Console, SEMrush, Ahrefs

Track and report SEO performance metrics

SME Responsibilities

Create and validate Health Insurance domain-specific content (blogs, articles, whitepapers)

Ensure content accuracy, compliance, and industry relevance

Collaborate with SEO/content teams to align content with search intent

Provide insights to improve E-E-A-T (Experience, Expertise, Authority, Trust)

Support creation of case studies, knowledge assets, and marketing materials.





Required Skills:Bachelor’s degree in Marketing, Communications, Business, or related field

Certifications in SEO / Digital Marketing (preferred)

Solid understanding of SEO (on-page, off-page, technical SEO)

Experience with SEO tools (SEMrush, Ahrefs, Moz, Google tools)

Excellent content writing/editing skills

Domain expertise in (Healthcare / Insurance / Finance / IT / etc.)

Knowledge of HTML, CMS platforms (WordPress, etc.) is a plus

Analytical mindset with data-driven decision-making

Strong communication and collaboration skills.

Desired Skills:Experience in enterprise or large-scale websites

Familiarity with AI content tools and automation

Experience working in Agile environments

📌 SEO/SME (Hyderabad)
🏢 HCL INDIA
📍 Hyderabad