Role Overview The Senior Talent Manager will be responsible for managing and growing relationships with influencers/creators represented or managed by Cloutflow, while also supporting the successful execution of brand campaigns.

The role requires a combination of creator relationship management, business development, commercial negotiation, campaign execution, and stakeholder management .

The ideal candidate should understand the influencer ecosystem, be comfortable communicating with creators and their teams, have strong negotiation skills, and be capable of managing multiple campaigns simultaneously.

This is a high-ownership role where the individual will be expected to act as the primary point of contact for a portfolio of creators and ensure that their interests, commercial opportunities, and campaign commitments are managed effectively.

Key Responsibilities1. Creator / Talent Relationship Management

- Manage and build solid, long-term relationships with a portfolio of influencers and content creators.
- Act as the primary point of contact between Cloutflow and assigned creators/talent.
- Understand each creator's content style, audience profile, strengths, commercial positioning, and brand fit.
- Maintain regular communication with creators and ensure they are updated on relevant campaign opportunities.
- Understand creator expectations, preferences, commercial requirements, and long-term career objectives.
- Build trust with creators and establish Cloutflow as a strategic partner rather than just a campaign intermediary.
- Identify opportunities to increase the creator's brand visibility, commercial value, and campaign participation.
- Proactively identify potential challenges with creators and resolve them before they impact campaign execution.

1. Campaign Opportunity & Creator Monetisation

- Work closely with internal teams to identify relevant brand opportunities for managed creators.
- Match creators with suitable brand campaigns based on audience, category, content style, performance, and brand requirements.
- Pitch relevant campaign opportunities to creators and drive creator participation.




- Ensure maximum utilisation of the creator portfolio across relevant campaigns.
- Track campaign opportunities and creator participation to identify growth opportunities.
- Develop a strong understanding of creator pricing, market benchmarks, deliverables, and commercial positioning.
- Support the growth of creator revenue through consistent campaign opportunities and strategic partnerships.

1. Commercial Negotiation

- Lead or support commercial negotiations with creators, talent representatives, managers, and agencies.
- Negotiate creator commercials while balancing campaign budgets and creator expectations.
- Understand market pricing and maintain awareness of changing influencer rates across platforms and categories.
- Negotiate deliverables, timelines, usage rights, exclusivity, whitelisting/boosting requirements, and other commercial terms.
- Ensure all agreed commercial terms are clearly documented and communicated to the relevant internal teams.
- Work closely with the Pricing/Procurement and Operations teams wherever required to close commercials and campaign requirements.
- Escalate high-value or sensitive negotiations to the reporting manager when required.

1. Campaign Execution

- Own creator-related execution for assigned campaigns from confirmation to completion.
- Coordinate with creators to ensure timely completion of briefs, content submissions, revisions, approvals, and publishing.
- Ensure creators understand campaign briefs, deliverables, timelines, mandatory brand mentions, hashtags, tags, CTAs, and other requirements.
- Follow up consistently with creators to ensure campaign milestones are met.
- Coordinate with internal Operations, Planning, Strategy, Creative, and Revenue teams for smooth campaign execution.




- Identify execution risks and proactively communicate them to relevant stakeholders.
- Ensure all creator deliverables are completed as per agreed campaign requirements.
- Support resolution of last-minute changes, delays, cancellations, or creator-related issues.

1. Creator Onboarding & Portfolio Management

- Identify and onboard relevant creators into the talent management ecosystem.
- Evaluate creators based on content quality, audience relevance, engagement, brand suitability, consistency, and commercial potential.
- Maintain accurate and updated creator profiles, commercials, audience information, deliverables, and other relevant details.
- Regularly review the performance and commercial potential of managed creators.
- Identify creators who have potential for long-term brand partnerships and larger commercial opportunities.
- Maintain a structured database of creators and ensure information is updated regularly.

1. Brand & Internal Stakeholder Management

- Work closely with the Revenue, Planning, Procurement, Operations, Strategy, and Creative teams.
- Understand campaign requirements and translate them into clear creator-level action points.
- Provide internal teams with relevant information about creator availability, commercials, deliverables, and requirements.
- Maintain strong coordination across multiple teams to ensure campaign timelines are met.
- Represent the Talent Management function in relevant internal discussions and campaign reviews.
- Build strong working relationships with brand-facing teams to understand upcoming opportunities for managed creators.

1. Creator Performance & Insights

- Monitor creator performance across campaigns and platforms.
- Track campaign results, content performance, audience response, and other relevant metrics.
- Identify patterns and insights that can help improve creator selection and campaign performance.
- Maintain an understanding of platform trends, emerging creators, content formats, and influencer marketing trends.
- Share relevant insights with internal teams and creators.
- Help creators understand what types of content and brand partnerships are performing well.

📌 Senior Talent Manager (Influencer Marketing) (Gurugram)
🏢 CloutFlow
📍 Gurugram