Key Responsibilities

- Social media strategy: Own the strategy across Instagram, Facebook, YouTube and LinkedIn, defining each platforms role, audience, content approach and growth objectives.

- Content planning: Manage monthly calendars covering product launches, seasonal campaigns, sporting events, gifting occasions and always-on brand storytelling.

- Creative development: Lead briefs, concepts, scripts and copy for reels, videos, carousels and static posts. Work closely with designers and production partners to deliver premium, platform-relevant content.

- Brand consistency: Maintain Garmin’s global brand standards while adapting communication for Indian audiences. Ensure product features and claims are accurate.

- Influencer partnerships: Identify, evaluate and manage relevant creators, athletes and brand advocates, including briefs, deliverables, usage rights and performance reporting.

- Community building: Strengthen engagement through Garmin Run Club, customer stories, user-generated content, challenges and meaningful audience interactions.

- Campaign integration: Coordinate with retail, marketplace, D2C, PR and performance marketing teams to connect social activity with wider launches and campaigns.

- Paid amplification: Partner with the media team to select content for promotion, develop audience-specific creative variations and improve campaign performance.

- Social listening: Track consumer conversations, competitor activity and emerging formats. Manage comments and queries with customer support,



escalating sensitive issues appropriately.

- Reporting and leadership: Own social dashboards, campaign reviews, budgets and execution timelines. Guide internal team members, agencies and freelancers.

Candidate Requirements

- 6–9 years of experience in social media or digital content marketing, including ownership of brand strategy and campaign execution.

- Experience with premium consumer, fitness, sports, lifestyle, technology or wearable brands preferred.

- Proven portfolio of social campaigns demonstrating creative quality and measurable results.

- Solid English copywriting and storytelling skills; ability to assess Hindi/Hinglish content.

- Hands-on understanding of platform analytics, social listening and publishing tools.

- Experience managing influencer partnerships, content production and cross-functional stakeholders.

- Ability to interpret data and translate findings into clear creative and campaign improvements.

- Bachelor’s degree in Marketing, Communications, Journalism or a related field.

Success Measures

- Growth in relevant audiences, organic reach and meaningful engagement.

- Improved video retention, completion rates, saves and shares.

- Quality traffic and attributable enquiries or sales from social campaigns.

- Influencer performance against agreed campaign objectives.

- Increased community participation and usable customer-generated content.

- Timely campaign delivery, budget discipline and consistent brand quality.

📌 Senior Social Media Manager (New Delhi)
🏢 Amit GPS u0026 Navigation
📍 New Delhi