Role Overview

We are looking for a Senior SEO & Social Media Optimization (SMO) Specialist with 8-9 years of experience to independently own organic search and social strategy end-to-end. You will work closely with a graphic designer for visual assets and a technical/content team that will supply written content, while you drive the SEO/SMO strategy, execution and results.

Key Responsibilities

Strategy & Ownership

Independently own the SEO and SMO strategy for the company's websites and social channels, end-to-end

Define measurable KPIs/OKRs for organic search and social performance and report progress to leadership

Plan and prioritize the SEO/SMO roadmap, working independently with minimal supervision

Brief the graphic designer on visual asset requirements for SEO (e.g., optimized images, infographics) and social media creatives

Coordinate with the technical/content team to ensure content is optimized for target keywords, search intent and on-page best practices before publishing

Liaise with developers as needed for technical SEO fixes (site architecture, page speed, structured data implementation)

SEO (Technical, On-Page & Off-Page)

Conduct technical SEO audits: site architecture, crawlability, indexation, Core Web Vitals, mobile-first readiness

Own on-page optimization: keyword mapping, internal linking, meta tags, schema/structured data — working with content provided by the technical team

Own off-page strategy: link building, digital PR, and outreach programs

Monitor and diagnose algorithm-update impacts (Google core updates, spam updates, etc.)

Use SEO tools: Google Search Console, Screaming Frog, Ahrefs, SEMrush, Moz, Lumar (formerly DeepCrawl)





SMO (Social Media Optimization)

Define and execute the organic social strategy across LinkedIn, Facebook, Instagram and X (Twitter)

Plan social content calendars and brief the graphic designer on required creatives

Monitor engagement, reach, and follower growth; adjust strategy based on performance data

Reporting & Analysis

Build and maintain performance dashboards (GA4, Looker Studio, or similar)

Conduct competitive and market analysis to identify growth opportunities

Translate data into clear, actionable recommendations for stakeholders

Professional Competencies

- Proven ability to independently own and drive SEO/SMO strategy .
- Deep understanding of search engine algorithms, ranking systems, and search intent
- Advanced proficiency with GA4, Google Search Console, and SEO tools listed above
- Working knowledge of CMS platforms (WordPress, etc.); able to coordinate directly with developers for technical implementation
- Comfortable briefing and collaborating with a graphic designer (does not need design skills personally)
- Comfortable working with content supplied by a technical/content team — robust content optimization skills required, content writing not required
- Excellent written and verbal communication skills for cross-functional coordination
- High ownership, autonomy, and self-motivation able to work effectively in a standalone capacity

Experience & Qualifications 8-9 years of experience in SEO and SMO, with demonstrated ownership of strategy and execution

Proficiency in MS Excel, PowerPoint, and Word

Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field

📌 Senior SEO & SMO Specialist (Noida)
🏢 Shoghi Communications
📍 Noida