24 Sep
|
Restomart
|
Chennai
Restomart is opening up a second sales motion focused on institutional and foodservice buyers — corporate cafeterias, industrial canteens, hospitals, hostels, contract caterers and central kitchens. This is the first dedicated hire for this segment. You'll own a longer, more structured B2B sales cycle: finding the right institutional accounts, navigating procurement and vendor onboarding, and recurring supply relationships.
A pure IC role, with real scope to shape how Restomart sells into this segment.
Key Responsibilities
- Identify and prospect institutional and foodservice accounts, with particular focus on contract caterers and operators managing multiple kitchens/locations
- Run meetings with procurement teams and operations leads to understand sourcing requirements
- Navigate vendor registration/empanelment and commercial discussions
- Convert pilots/initial orders into stable, recurring supply relationships
- Expand accounts from a single site to multiple locations over time
- Maintain accurate pipeline and account records (WhatsApp Business, Sheets/CRM)
- Feed procurement-process and competitor insight back to the founding team
Target Customer Segments
Corporate cafeterias/kitchens · industrial canteens · manufacturing plant kitchens · hospitals · schools/colleges/universities · hostels · large residential communities · contract catering companies · central kitchens · large catering companies · other institutional foodservice operators
Sales Activities / Day-to-Day
- Prospecting and outreach to institutional decision-makers
- Field meetings to scope requirements and present Restomart's offering
- Managing a multi-step cycle: meetings → requirement mapping → vendor onboarding → commercial terms → pilot order → expansion
- Coordinating internally to get pilot orders fulfilled reliably
- Regular account reviews to identify expansion into additional sites
- Reporting on pipeline stage, cycle time and account status
Required Experience
- 2–5 years of B2B sales experience in institutional/foodservice distribution or a closely related field, with genuine relevance weighted over years
- Some exposure to longer, multi-stakeholder sales cycles preferred
Preferred Industry Background
Institutional food distribution · foodservice distribution · FMCG institutional sales · contract catering · industrial catering · facility management (with foodservice exposure) · food ingredients · B2B food suppliers · large-scale food distribution
Required Skills
- B2B sales skills for longer, multi-stakeholder cycles — mapping requirements, negotiating, closing
- Comfort with vendor registration/empanelment paperwork and formal quotation/RFP processes
- Basic digital fluency — WhatsApp Business, Google Sheets/a CRM
- Working fluency in Tamil and English
- Own vehicle and willingness to travel across Chennai (and occasionally beyond)
for site visits
Behavioral Traits
- Patient and process-oriented — comfortable with a sale that takes weeks, not days, to close
- Commercially hungry, with an eye for accounts that can scale to multiple sites
- Comfortable in a startup with no existing playbook — willing to build process, not just follow it
- Strong follow-through across a multi-step approval chain
- High ownership; thinks in terms of account lifetime value, not just the first order
KPIs / Success Metrics
- Current institutional accounts onboarded
- Pilot-to-recurring-order conversion rate
- Number of sites/locations added per account over time
- Sales cycle length and pipeline velocity
- Revenue per account and account retention
Compensation
Based on Industry Standards and years of experience.
Why Join Restomart
You'll be the first salesperson building Restomart's institutional and foodservice business — not inheriting a territory, but defining how it's sold. Land a few contract caterers or multi-site institutional accounts and you're not just hitting a number, you're building a recurring revenue base that shapes the next phase of the company, with a clear path to leading this vertical as it grows.
Candidate Profile Snapshot
- A B2B salesperson — roughly 2–5 years, weighted toward relevance over tenure — who has sold into institutional/foodservice buyers or contract caterers, is comfortable with a longer cycle and real procurement process, and gets energized by the size of what one well-landed multi-site account can become.
📌 Senior Sales Executive - Institutional Foodservice (Chennai)
🏢 Restomart
📍 Chennai