Sr Sales Executive

Experience: 4–6 Years

Employment Type: Full-Time

Department: Sales & Marketing

Location: Trivandrum

About the Role

ELIXR Labs is looking for a Marketing, Pre-Sales & Business Development professional with 4–6 years of experience in B2B lead generation, pre-sales, outbound outreach and sales support, along with a basic understanding of digital marketing and creative services.

The ideal candidate will be strong in lead generation, prospect research, email/LinkedIn outreach, cold calling, lead qualification and appointment setting, with working experience in customer discussions, requirement understanding, follow-ups, reporting and opportunity management.

The candidate will also support the promotion of ELIXR Studios' video, creative and AI content services through social media and digital channels.

Key Responsibilities

- Lead Generation & Prospecting

- Identify and research potential B2B clients across target industries and geographies.
- Build and maintain qualified prospect databases using Apollo, LinkedIn Sales Navigator and other lead-generation tools.
- Identify relevant decision-makers such as CXOs, Marketing Heads, IT Heads, HR/TA Heads, Procurement and Business Heads.
- Research accounts and prospects to identify business needs and potential opportunities.
- Generate leads for both ELIXR Labs technology services and ELIXR Studios creative/AI content services.

2. Outbound Outreach
- Execute daily email, LinkedIn and cold-calling campaigns.
- Create and manage outreach sequences and follow-up campaigns.
- Personalize messaging based on the prospect, industry, business requirement and service offering.
- Track outreach, responses, meetings and conversions.
- Experiment with different messaging, subject lines and outreach approaches to improve engagement.

- Lead Qualification & Inbound Lead Handling

- Qualify inbound and outbound leads based on requirement, business need, budget, timeline and decision-making process.
- Conduct initial discovery conversations with prospects.
- Understand the prospect's requirement and identify the relevant ELIXR Labs/ELIXR Studios offering.
- Handle inbound enquiries and ensure timely follow-up.
- Schedule qualified meetings with the relevant sales or technical team.

4. Pre-Sales & Customer Support
- Support sales discussions, discovery calls and customer meetings.
- Understand and document customer requirements.
- Coordinate with internal technical, creative and pre-sales teams to develop relevant presentations, proposals, portfolios, case studies and solution inputs.




- Assist in preparing proposals, RFPs, RFIs, capability documents and client presentations.
- Follow up with prospects after meetings, proposals and discussions.
- Maintain clear records of customer requirements, discussions and next steps.

5. ELIXR Studios Marketing & Promotion
- Promote ELIXR Studios services, portfolios and case studies through LinkedIn, Instagram and other relevant digital channels.
- Coordinate with the internal creative team to showcase portfolios, reels, videos, demos and case studies.
- Identify relevant businesses and decision-makers who may have requirements for video production, creative content and AI-powered content services.
- Support campaigns aimed at generating inbound enquiries and qualified leads.
- Assist in developing content ideas and promotional messaging based on target industries and customer needs.
- Monitor engagement and response from social media campaigns and identify potential business opportunities.

6. Sales of Creative & AI Content Services
- Understand client requirements for video, creative and AI content services.
- Present and pitch relevant creative solutions to prospects.
- Coordinate with the creative team to develop suitable concepts, proposals and presentations.
- Handle initial customer discussions and requirement gathering.
- Follow up with prospects and support the sales process through negotiation and closure.
- Build relationships with prospects and identify opportunities for repeat business and referrals.

Basic Marketing Knowledge Required The candidate should have a practical/basic understanding of:
- Social Media Marketing
- LinkedIn & Instagram marketing
- Content promotion
- Video and creative services
- Digital branding concepts
- Lead generation through digital channels
- Basic understanding of engagement, reach and conversion metrics

Hands-on experience in creating or managing social media campaigns is an advantage, but advanced marketing expertise is not mandatory.

Required Skills

- 4–6 years of experience in B2B pre-sales, lead generation, inside sales, business development or sales & marketing, preferably in IT/software/creative services.
- Strong experience in prospecting and outbound lead generation.




- Hands-on experience with LinkedIn Sales Navigator, Apollo or similar tools.
- Good understanding of email outreach, LinkedIn prospecting and cold calling.
- Strong lead qualification and discovery skills.
- Ability to understand customer requirements and communicate them effectively.
- Working experience in customer discussions, follow-ups and sales coordination.
- Good communication, presentation and interpersonal skills.
- Robust follow-up discipline and pipeline management.
- Comfortable working with CRM systems, Excel/Google Sheets and sales reporting tools.
- Ability to work collaboratively with sales, technology and creative teams.

Good to Have
- Experience selling IT services, software development, AI, IoT, staff augmentation, managed services or creative/video services.
- Experience working with international clients, particularly US, UAE/Middle East or other global markets.
- Experience in selling creative, video production, digital marketing or AI content services.
- Basic understanding of AI-generated content and modern digital content formats.
- Experience supporting proposals, presentations and RFP/RFI responses.

Ideal Candidate Profile We are looking for a Marketing & Sales Executive with a strong lead-generation mindset who can:

Generate Leads → Qualify Prospects → Understand Requirements → Pitch Solutions → Coordinate Internally → Follow Up → Support Closure The candidate should be particularly strong in:

Lead Generation | Prospect Research | Outbound Outreach | LinkedIn & Email Campaigns | Cold Calling | Lead Qualification | Meeting Generation

And have working knowledge of:

Customer Discussions | Requirement Understanding | Proposal Coordination | Sales Follow-up | Opportunity Management | Reporting | Social Media Marketing | Creative Services

Key Performance Indicators

- Qualified leads generated
- Outbound activities completed
- Email/LinkedIn engagement and response rates
- Qualified meetings generated
- Inbound leads handled and qualified
- Opportunities created
- ELIXR Studios social media promotion activity
- Social media engagement and inbound enquiries
- Proposals/pitches supported
- Follow-up effectiveness
- Pipeline contribution
- Deals supported/closed
- CRM and reporting accuracy

Role Objective To generate qualified business opportunities for ELIXR Labs and ELIXR Studios by combining proactive lead generation, digital outreach, basic marketing, customer engagement, solution pitching and consistent sales follow-up.

📌 Senior Sales Executive (Thiruvananthapuram)
🏢 Elixr Labs
📍 Thiruvananthapuram