: Senior PPC Specialist

Company: HunyHuny Overseas Pvt. Ltd.

Location: DLF, Corporate Greens, Gurgaon (On-site)

Experience Required: 6 Years in PPC (Pay-Per-Click) Campaign Management

Salary: As per industry standards

About HunyHuny HunyHuny is India’s premium omnichannel mother and baby brand, specializing in high-quality baby furniture (cots, cribs), transport gear (strollers, prams), and maternity wear. As an expanding D2C internet-first retailer, we are building highly scaled paid acquisition channels to support both our online store and nationwide offline experience centers.

Position Overview We are looking for a data-driven, strategic Senior PPC Specialist to take end-to-end ownership of our paid media acquisition budget. You will design, build, and optimize high-converting multi-channel ad funnels to maximize Return on Ad Spend (ROAS), boost online transactions, and drive qualified foot traffic to our physical storefronts.

Key Responsibilities · Strategy & Scaling: Develop and execute comprehensive paid advertising strategies across search, social, and programmatic display channels to scale revenue.

· Campaign Architecture: Formulate, launch, and closely monitor complex campaign frameworks, focusing heavily on e-commerce tools like Google Performance Max (PMax), Google Shopping Ads, and Meta Catalog/Advantage setups.

· Budget & Bid Management: Strategically allocate and optimize monthly acquisition budgets to target cost-per-acquisition (CPA) and customer lifetime value (LTV) benchmarks.

· A/B Testing & Creative Direction: Run continuous experiments on ad copies, visual creatives, targeting segments,



and dedicated landing pages to aggressively lower Cost-Per-Click (CPC) and improve conversion rates.

· Data & Analytics Tracking: Work directly with analytics setups to evaluate user behaviors and conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

· Competitor & Market Research: Maintain a deep understanding of market trends, search trends, and competitor dynamics in the D2C baby care and maternity segment.

Required Skills & Qualifications · Experience: Minimum 6 years of professional experience explicitly managing PPC (Pay-Per-Click) campaigns, preferably within D2C, E-commerce, or retail consumer brand domains.

· Platform Mastery: Deep technical mastery of Google Ads (Search, Shopping, Display, YouTube) and Meta Ads Manager (Facebook & Instagram).

· Analytical Mindset: Expert-level capability to handle multi-million rupee ad budgets and derive clear, actionable optimization paths from raw spreadsheet data.

· Technical Acumen: Concrete experience troubleshooting conversion pixels, custom event hooks, and tracking issues across GA4 platforms.

· Communication: Exceptional collaborative and written skills to work seamlessly alongside in-house visual design, content creation, and inventory planning teams.

What We Offer · Remuneration aligned with competitive industry standards (commensurate with past performance and portfolio evaluation).

· Growth paths to transition into broader marketing leadership roles as the marketing unit expands.

· Energetic, fast-paced workspace within our core headquarters located in the high-growth commercial hub of DLF,Corporate Greens, Gurugram.

📌 Senior PPC Specialist (Gurugram)
🏢 HunyHuny - Mother u0026amp; Baby Brand
📍 Gurugram