24 Sep
|
Acofel India
|
Delhi
24 Sep
Acofel India
Delhi
Location: Fully Remote (India)
Experience: 5-15 years in performance marketing (senior role)
Salary: Best in industry for the right expert, based on experience
Employment type: Full-time
About the role
This is a senior, high-ownership role. It is not for beginners or people who have only assisted on campaigns. You will run paid acquisition for a two-sided marketplace, bringing in learners who book lessons and instructors who join the platform. You will decide strategy, own the budget and be accountable for results.
What you'll do
- Own and lead all paid campaigns on Google Ads (Search, Performance Max, Display, YouTube) and/or Meta Ads (Facebook and Instagram)
- Drive bookings and instructor sign-ups at a profitable cost per booking and cost per lead
- Build and scale location-based campaigns across Australian states, cities and suburbs
- Set up and audit tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API
- Diagnose problems fast: wasted spend, tracking gaps, weak funnels, creative fatigue
- Run structured tests on audiences, ad copy, creatives and landing pages
- Report weekly with clear insights, and advise the founders on growth strategy
Who we're looking for
- 5+ years of hands-on experience running paid campaigns. More experience is a definite advantage
- Expert-level knowledge of Google Ads OR Meta Ads. Expertise in both is a solid advantage.
- Proven track record, with numbers, of scaling campaigns profitably (ROAS, CPL, CPA)
- Experience managing significant monthly budgets [2 lakh+/month]
- Strong command of GA4, GTM, pixel and Conversions API setup, done by yourself
- Experience with lead generation, bookings, or marketplace/service businesses
- Sharp analytical skills, and comfortable with Google Sheets or Looker Studio
- Independent, self-driven and comfortable working fully remote
- Excellent written English
Good to have
- Experience running ads for the Australian market
- Experience with two-sided marketplaces
- Google Ads or Meta Blueprint certification
What we offer
- 100% remote work
- Salary matched to your experience and expertise
- Full ownership and the freedom to run experiments
- Direct work with the founding team and room to grow into a head of marketing role
📌 Senior Performance Marketing Expert - Google Ads / Meta (Facebook) Ads (Delhi)
🏢 Acofel India
📍 Delhi