PRIMARY RESPONSIBILITIES:

● Develop and execute paid media campaigns across multiple digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

● Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.

● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization.

● Monitor and administer web analytics dashboards, reports and key reporting tools,

and point out key areas of importance in accordance with client goals.

● Generate regular reports to showcase campaign performance and provide actionable recommendations.

● Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution.

● Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness.

● Conduct A/B testing and other experiments to optimize campaign elements,

including ad copy, landing pages, and targeting.





● Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis.

● Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth.

QUALIFICATIONS, SKILLS, EXPERIENCE:

● Bachelor's degree in Marketing, Advertising, or a related field.

● Proven experience (2-3 years) in managing paid media campaigns across various platforms.

● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook

Ads, LinkedIn Ads, etc.

● Strong analytical skills with the ability to interpret complex data and provide actionable insights.

● Proficient in using analytics and reporting tools to track campaign performance

(e.g., Google Analytics, Data Studio, Google Sheets, etc).

● Agency background preferable

Job Types: Full time, Permanent

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Senior Performance Analyst (Mumbai)
🏢 DigiChefs Digital Marketing Agency
📍 Mumbai