We are looking for an experienced Senior Meta Ads Specialist to manage and optimize paid advertising campaigns and support our digital marketing activities.
Key Responsibilities
- Plan, set up, and manage Meta Ads campaigns across Facebook and Instagram.
- Monitor campaign performance, budgets, ROAS, CPL, CTR, and conversions.
- Optimize campaigns to improve performance and reduce advertising costs.
- Manage audience targeting, retargeting, and campaign testing.
- Create and test different ad creatives, copy, and audiences.
- Track and analyze campaign results and provide regular performance reports.
- Suggest strategies to improve online sales and lead generation.
- Support other digital marketing activities when required.
Requirements
- 3+ years of experience in Meta Ads / Performance Marketing.
- Strong hands-on experience with Facebook Ads Manager.
- Experience with e-commerce campaigns is preferred.
- Positive understanding of conversion tracking, retargeting, and campaign optimization.
- Strong analytical and problem-solving skills.
- Ability to work independently.
- Part-time / Freelance availability required.
Interested candidates can share their updated CV, portfolio/campaign experience, expected fees, and availability.