Senior Marketing Manager

Company: Hoora Technologies Pvt. Ltd.

Location: Nagpur

Experience: 6+ years

Employment Type: Full-time

Workdays: 6 days a week

About Hoora

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India's #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360 vehicle companion.

Candidate Profile & Qualifications

• Qualification: Any Graduate; MBA/PGDM in Marketing/Business Management preferred.

• Industry Preference: Candidates with experience in Automobile, Retail, FMCG, Consumer Services, E-commerce, Real Estate, Consumer Durables, or other consumer-focused industries are preferred.

• Offline Marketing Experience: Proven experience in planning and executing offline marketing, BTL activities, brand activations, events, campaigns, and customer acquisition initiatives.

• Market Development: Solid understanding of local market mapping, customer profiling, competitor analysis, promotional activities, and market penetration strategies.

• Campaign Management: Demonstrated ability to plan, execute, monitor, and optimize offline marketing campaigns across multiple locations.

• Communication & Negotiation: Excellent communication, presentation, negotiation, and stakeholder-management skills.

• Technical Skills: Good proficiency in MS Office, Excel, PowerPoint, CRM/marketing tools, campaign reporting, and basic analytics.

• Mobility:



Willingness to travel extensively across assigned markets for campaigns, events, activations, partnerships, and market development.

Key Responsibilities

1. Offline Marketing & Brand Activation

• Campaign Planning: Develop and execute offline marketing strategies and campaigns aligned with business objectives.

• BTL Activities: Plan and manage society activations, market activations, kiosks, events, exhibitions, roadshows, and promotional activities.

• Market Mapping: Identify high-potential locations, customer segments, societies, markets, and commercial areas for offline campaigns.

• Brand Visibility: Drive Hoora's visibility through effective on-ground branding, promotional campaigns, and local marketing initiatives.

• Campaign Execution: Ensure timely and effective execution of marketing activities across assigned locations.

2. Lead Generation, Customer Acquisition & Growth

• Lead Generation: Generate qualified leads through offline campaigns, activations, events, partnerships, and local outreach.

• Customer Acquisition: Develop and implement strategies to convert offline interactions into customers and business opportunities.

• Revenue Contribution: Work closely with the sales/business teams to ensure marketing activities contribute to customer acquisition and revenue growth.

• Market Expansion:



Develop location-wise marketing plans to increase Hoora's penetration and customer base.

• Performance Optimization: Analyze campaign performance and continuously improve activities based on results and market feedback. 3. Partnerships, Team & Vendor Management

• Local Partnerships: Identify and develop partnerships with societies, corporates, local businesses, institutions, events, and other relevant stakeholders.

- Team Management: Lead and manage on-ground marketing teams, promoters, and activation resources.

• Vendor Management: Coordinate with marketing agencies, vendors, event partners, printing agencies, and other external stakeholders.

• Budget Management: Monitor campaign expenses and ensure effective utilization of marketing budgets.

• Stakeholder Coordination: Coordinate with internal sales, operations, and other teams for smooth execution of campaigns.

4. Reporting, Analytics & Market Intelligence

• Performance Reporting: Prepare regular reports covering campaign performance, leads generated, customer acquisition, conversion, and marketing spends.

• Market Intelligence: Gather insights on customer behavior, competitor activities, local market trends, and business opportunities. • ROI Tracking: Monitor campaign effectiveness and evaluate return on marketing investments.

• Competitor Analysis: Track competitor marketing activities, promotions, campaigns, and market presence.

• Process Improvement: Continuously improve offline marketing processes, campaign execution, customer engagement, and market coverage based on performance data.

📌 Senior Marketing Manager (Nagpur)
🏢 Hoora Technologies
📍 Nagpur