Senior Organic Marketing Manager – SEO, Content & Brand Growth

Company Description

ASITUJ is an outsourcing and fulfillment center providing customer service, operational support, and business solutions to global brands.

We are hiring a Senior Organic Marketing Manager to lead the complete in-house organic marketing function for our flight-booking brand, Travelay.

Travelay focuses on making flight booking more personal through dedicated travel agents, transparent communication, and dependable customer support. We are looking for an experienced marketing leader who can strengthen our online presence, build customer trust, and turn organic visibility into qualified enquiries and bookings.

Role Description You will own Travelay’s organic marketing strategy, team performance, and execution across SEO, content, social media, digital PR, and brand development.

This is a leadership role with hands-on accountability. You should be capable of assessing our existing marketing efforts, identifying gaps, setting priorities, and building a coordinated team that delivers measurable business results.

You will work closely with management, website developers, designers, and sales teams to ensure our marketing reflects customer needs and supports business growth.

Mandatory Industry Experience Candidates must be from the travel industry and have previous experience working for a flight-booking platform, online travel agency (OTA), or flight-focused travel agency serving the U.S. or global market.

You must have:

- Direct experience managing organic marketing for a comparable flight-booking business.
- A strong understanding of flight search behaviour, route-based SEO, airfare content, booking journeys, and customer trust.
- Demonstrated experience attracting and converting customers in the U.S. or global flight-booking market.

Experience limited to hotels, tourism boards, holiday packages, or unrelated industries does not meet this requirement without relevant flight-booking marketing experience.

Relevant travel industry and flight-booking experience is mandatory, not preferred.

Key ResponsibilitiesOrganic Marketing Strategy &

• Business Growth

- Develop and execute a complete organic marketing strategy for Travelay.
- Identify opportunities across flight routes, destinations, travel needs, and customer segments.
- Balance long-term brand growth with opportunities to generate qualified enquiries and bookings.
- Set clear goals, budgets, timelines, and performance expectations.
- Own the organic customer journey from discovery through enquiry and conversion.

In-House Team Leadership
- Lead and coordinate SEO specialists, content writers, social media executives, designers, and other organic marketing contributors.
- Assess team capabilities, identify hiring or training needs, and establish clear responsibilities.
- Create structured workflows, content calendars, campaign plans, and quality standards.




- Review deliverables for accuracy, brand consistency, customer relevance, and commercial value.
- Coach team members, resolve execution gaps, and hold the team accountable for results.

SEO &

• Website Growth

- Own technical SEO, on-page SEO, off-page SEO, and relevant local search initiatives.
- Oversee keyword research, search intent analysis, competitor research, and content planning.
- Work with developers to address crawling, indexing, site structure, internal linking, page performance, and structured data.
- Develop useful route, destination, service, and travel-information pages.
- Build credible backlinks and brand mentions through relevant partnerships, outreach, and digital PR.
- Evaluate emerging search opportunities, including AI-assisted discovery, without compromising content quality or accuracy.

Content &

• Brand Communication

- Build a content strategy that answers real customer questions and supports booking decisions.
- Oversee website copy, blogs, landing pages, social content, videos, and customer communications.
- Translate Travelay’s services and differentiators into clear, persuasive messaging.
- Ensure flight information, fares, offers, and service claims are accurate and appropriately qualified.
- Develop content that builds trust, explains the value of human assistance, and addresses booking concerns.
- Establish a consistent brand voice across channels.

Social Media, Community &

• Reputation

- Lead organic social media strategy, publishing, audience engagement, and community development.
- Guide the production of useful short-form videos, educational content, customer stories, and service demonstrations.
- Develop relevant creator collaborations and brand partnerships.
- Coordinate responses to public feedback and reviews with customer support.
- Build an authentic reputation through genuine customer experiences and responsible communication.

Conversion &

• Cross-Team Coordination

- Work with designers and developers to improve landing pages, calls to action, enquiry forms, and booking journeys.
- Use customer questions, sales feedback, and website behaviour to identify conversion barriers.
- Coordinate organic campaigns with paid marketing so messaging and landing pages remain consistent.
- Ensure campaigns promote services the operations and sales teams can reliably deliver.
- Support email and customer retention campaigns where relevant to the organic growth strategy.

Analytics &

• Continuous Improvement

- Establish reliable measurement using GA4, Google Search Console,



CRM reporting, and relevant marketing tools.
- Track organic traffic quality, qualified enquiries, conversion rates, bookings, and attributable revenue where measurable.
- Distinguish branded and non-branded growth and explain attribution limitations.
- Report clearly on what is working, what is underperforming, and what action is needed.
- Prioritize work based on business impact rather than rankings, follower counts, or publishing volume alone.

Qualifications &

Experience The ideal candidate should have:

- Significant, proven experience in organic digital marketing, including direct responsibility for an in-house team.
- The mandatory flight-booking industry experience outlined above.
- Strong practical knowledge of SEO, content marketing, organic social media, digital PR, and conversion optimization.
- Demonstrated success translating organic marketing activity into qualified leads, sales, or bookings.
- Experience managing cross-functional work with developers, designers, and commercial teams.
- Strong command of GA4, Google Search Console, SEO research and auditing tools, and reporting dashboards.
- Excellent communication, editorial judgment, analytical ability, and project management skills.
- A relevant degree or equivalent practical experience.

The Person We Are Looking For We want someone who:
- Can lead the complete organic marketing function while understanding the work in detail.
- Takes ownership, sets priorities, and follows through without constant supervision.
- Understands customer trust, buying behaviour, and the commercial realities of flight booking.
- Can challenge weak ideas constructively and explain decisions using evidence.
- Builds a capable team with explicit standards and accountability.
- Continually updates their knowledge and adapts when platforms or customer behaviour change.

Important: Please Read Before Applying This role requires an established organic marketing leader who meets the mandatory industry requirements. Experience limited to paid advertising, social media posting, or a single SEO specialization will not be sufficient on its own.

Applicants should be prepared to discuss campaigns they have led, teams they have managed, their individual contribution, and measurable outcomes. Anonymized case studies are welcome; confidential information from previous employers is not required.

We are looking for someone who can bring strategic direction, operational expertise, and immediate value to our in-house marketing team.

Location & Employment Type Hiring Company: ASITUJ

Brand: Travelay

Position: Senior Organic Marketing Manager – SEO, Content & Brand Growth

Employment Type: Full-time

Work Mode: On-site

Location: Mohali District

- If you meet these requirements and can lead an accountable organic marketing team that delivers meaningful business growth, we would like to hear from you.

📌 Senior Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 ASITUJ
📍 Sahibzada Ajit Singh Nagar