Senior Marketing Manager — SEO, SEM & AI Growth

Location: Bengaluru, Karnataka

Company: Helpee Elder Care

Experience: 5–8 years

Employment: Full-time

About Helpee

Helpee is an elder-care and home-care company helping families find reliable care for their loved ones. Our services include elder care, home nursing, caregivers, hospital attendants and assisted living across multiple Indian cities.

We are looking for a Senior Marketing Manager to own and scale our digital acquisition across SEO, SEM, AI Search and performance marketing .

The Role

This is a hands-on growth role, not a traditional brand-marketing position.

You will own the complete acquisition journey:

Search → Landing Page → Enquiry → Qualified Lead → Customer

You will work closely with the technology, business, sales and operations teams to turn marketing traffic into measurable business results.

Key ResponsibilitiesSEO & Organic Growth

- Own Helpee's overall SEO strategy and roadmap.
- Drive technical, on-page, off-page and local SEO.
- Develop city, locality and service-level SEO strategies.
- Conduct keyword research and search-intent analysis.
- Improve site architecture, internal linking, indexing and crawlability.
- Identify keyword cannibalisation, duplicate content and technical SEO issues.
- Build content clusters around elder care, home nursing, caregivers and senior care.
- Monitor rankings, organic traffic, enquiries and business impact.
- Work directly with developers to implement technical SEO improvements.
- Monitor competitors and identify organic growth opportunities.

AI SEO / AEO / GEO Build Helpee's visibility across the emerging AI-search ecosystem, including Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-powered search experiences .

- Develop an AI-search visibility strategy.
- Identify conversational and question-based search opportunities.
- Optimise content for answer engines and generative search.
- Build topical authority and structured information around Helpee's services.
- Improve opportunities for AI citations, mentions and referrals.
- Develop FAQ, comparison, informational and location-based content.
- Track and experiment with emerging AEO/GEO strategies.

SEM & Google Ads
- Own Google Ads strategy and campaign performance.
- Build high-intent campaigns around elder-care and home-care searches.
- Manage keywords, match types, negative keywords, bids and budgets.
- Write and test ad copy.




- Create and optimise PPC landing pages.
- Monitor CPC, CTR, conversion rate, CPL and lead quality.
- Identify wasted spend and irrelevant traffic.
- Continuously optimise campaigns based on performance data.
- Work with developers on conversion and event tracking.

Performance Marketing & CRO Traffic is not the goal. Qualified enquiries and customers are.

- Analyse the complete acquisition funnel.
- Identify landing-page and conversion bottlenecks.
- Improve landing-page conversion rates.
- Design and run A/B tests.
- Analyse lead quality by campaign, keyword, city and service.
- Identify high-performing acquisition channels.
- Connect marketing data with actual customer/revenue outcomes.

Analytics & Marketing Intelligence Own marketing measurement and reporting using tools such as:
- Google Analytics 4
- Google Search Console
- Google Ads
- Google Tag Manager
- Microsoft Clarity
- Looker Studio or equivalent BI tools

You should be able to answer:
- Which keywords generate enquiries?
- Which campaigns generate customers rather than just leads?
- Which cities have the highest chance?
- Where are we wasting ad spend?
- Which landing pages convert best?
- Which organic pages actually contribute to business?

Content & AI Build content based on customer intent, search demand and business opportunity , including:

- Service pages
- City and locality pages
- Elder-care guides
- Nursing and caregiver resources
- FAQs
- Comparison pages
- High-intent landing pages
- AI-search-friendly content

Use AI tools for research, competitive analysis, content workflows and marketing automation while maintaining quality and factual accuracy.

Required SkillsMust Have

- 5+ years of digital/performance marketing experience.
- Strong hands-on SEO experience.
- Strong Google Ads / SEM experience.
- Strong technical SEO understanding.
- Experience with local SEO.
- Strong knowledge of GA4 and Google Search Console.
- Experience with Google Tag Manager and conversion tracking.
- Strong keyword research and search-intent understanding.
- Experience managing performance budgets.




- Strong analytical and problem-solving skills.
- Ability to work directly with developers and technical teams.

Strong Advantage
- Experience with AI SEO / AEO / GEO.
- Experience with Google AI Overviews or AI search platforms.
- Healthcare, elder care, home care, SaaS, marketplace or local-services experience.
- Experience scaling location-based SEO.
- CRO and A/B testing experience.
- Looker Studio experience.
- Understanding of HTML, JavaScript and schema/structured data.
- Experience using AI for marketing automation and research.

Tools SEO: Ahrefs, SEMrush, Screaming Frog or similar

Advertising: Google Ads, Meta Ads

Analytics: GA4, GTM, Search Console, Microsoft Clarity, Looker Studio

AI: ChatGPT, Gemini, Claude, Perplexity and similar tools

Success in the First 90 Days

You should be able to:

- Audit Helpee's SEO, SEM and tracking infrastructure.
- Identify major organic growth opportunities.
- Identify wasted advertising spend.
- Establish an SEO and SEM growth roadmap.
- Improve tracking and marketing reporting.
- Identify high-value city/service keywords.
- Launch measurable SEO and PPC experiments.
- Establish an initial AI-search visibility strategy.
- Create a repeatable process for measuring marketing ROI.

Who Will Fit This Role You will fit well if you:
- Think in numbers, funnels and experiments.
- Are hands-on rather than dependent on agencies.
- Can independently diagnose marketing problems.
- Understand both technical SEO and business outcomes.
- Are actively learning how AI is changing search.
- Can work directly with developers.
- Prefer testing hypotheses over assumptions.
- Take ownership of business outcomes.

This role is not primarily for social-media managers, content writers, brand marketers or SEO professionals who only produce reports without implementing strategies.

Compensation

Competitive compensation based on experience and demonstrated ability.

Exceptional candidates will be considered based on the level of ownership and growth responsibility they can take on.

Location

Bengaluru, Karnataka

How to Apply

Please send your CV along with:

1. The largest SEO growth you have achieved.
2. The largest Google Ads budget you have managed.
3. Your strongest SEO/SEM project.
4. Any experience with AI SEO / AEO / GEO.
5. One example where your marketing work directly improved leads, customers or revenue.

📌 Senior Marketing Manager - Bengaluru
🏢 Helpee Elder Care (Helpee)
📍 Bengaluru