We are looking for a result-oriented Marketing Executive with strong hands-on experience in Meta Ads, digital marketing campaigns, and lead generation. The ideal candidate should be skilled in planning, executing, and optimizing campaigns to drive business growth.
Key Responsibilities
- Plan, execute, and manage Meta Ads campaigns across Facebook and Instagram.
- Develop and optimize lead generation and performance marketing campaigns.
- Monitor campaign performance, analyze metrics, and improve ROI.
- Manage campaign budgets, audience targeting, and ad creatives.
- Coordinate with the content and design teams for marketing materials.
- Track leads, conversions, and campaign effectiveness.
- Conduct market research and implement current marketing strategies.
Required Skills
- Strong hands-on experience in Meta Ads Manager.
- Expertise in Facebook & Instagram paid campaigns.
- Campaign planning, execution, and optimization.
- Lead generation and performance marketing.
- Audience targeting and retargeting.
- Knowledge of Meta Pixel and Conversion API.
- Understanding of ROI, ROAS, CTR, CPC, CPL, and CPA.
- Google Analytics and Google Ads knowledge is an advantage.
- Strong analytical and communication skills.
- Creative thinking and problem-solving abilities.
Qualifications
- 2–4 years of experience in Digital Marketing / Performance Marketing.
- Proven experience in managing successful Meta Ads campaigns.