24 Sep
|
LetzRyd
|
Bengaluru
Location:
Bangalore
Experience:
3–5 Years
Employment Type:
Full-Time
Job Summary
We are seeking a creative, strategic, and execution-oriented Senior Marketing Executive to lead content creation, digital marketing initiatives, and social media management. The ideal candidate will play a key role in building brand visibility, driving audience engagement, and creating compelling content across digital platforms. This role requires a robust storyteller with hands-on experience in content writing, digital content creation, social media strategy, and online community management.
Key Responsibilities Content Strategy & Creation
- Develop high-quality content for websites, blogs, newsletters, case studies, press releases, marketing collaterals, and thought leadership articles.
- Create compelling brand stories, customer success stories, and industry-focused content that strengthens brand positioning.
- Ensure consistency in brand messaging, tone, and communication across all channels.
- Collaborate with internal stakeholders to create content around products, services, partnerships, and industry developments.
Digital Content & Creative Development
- Create and oversee digital assets including social media creatives, videos, presentations, infographics, and promotional materials.
- Coordinate with designers, agencies, and freelancers to produce engaging visual and multimedia content.
- Manage content calendars and ensure timely execution of campaigns and communications.
Social Media & Online Presence
- Manage and grow the company’s presence across LinkedIn, Instagram, X (Twitter), YouTube, Facebook, and other relevant platforms.
- Plan and execute social media campaigns to increase engagement, reach, and follower growth.
- Monitor social media trends, industry conversations, and competitor activities to identify opportunities.
- Engage with online communities, respond to inquiries,
and strengthen brand reputation.
Digital Marketing & Analytics
- Support digital marketing campaigns including email marketing, SEO, SEM, and paid social initiatives.
- Track, analyze, and report key performance metrics across social media, website traffic, content engagement, and lead generation campaigns.
- Utilize analytics tools to optimize content performance and improve audience engagement.
- Conduct market research and competitor benchmarking to support marketing strategies.
Brand Building & Corporate Communications
- Assist in managing corporate communications, media interactions, and public relations initiatives.
- Support leadership branding by creating content for executive profiles, speaking engagements, and industry events.
- Coordinate marketing activities for exhibitions, conferences, webinars, and corporate events.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.
- 3–5 years of experience in content marketing, digital marketing, social media management, or brand communications.
- Exceptional content writing, editing, and storytelling skills.
- Strong understanding of social media platforms, content trends, and audience engagement strategies.
- Experience with content creation tools such as Canva, Adobe Creative Suite, Figma, or similar platforms.
- Working knowledge of SEO principles, Google Analytics, and digital marketing best practices.
- Strong project management, organizational, and multitasking abilities.
- Ability to work independently in a fast-paced environment while managing multiple priorities.
Preferred Qualifications
- Experience in startups, mobility, technology, fintech, EV, or B2B sectors.
- Familiarity with video editing and multimedia content production.
- Experience managing LinkedIn thought leadership campaigns and executive branding.
- Knowledge of marketing automation, CRM, and email marketing platforms.
📌 Senior Marketing Executive (Bengaluru)
🏢 LetzRyd
📍 Bengaluru