This role will lead integrated communication, digital strategy, and retailer marketing initiatives for the mall. This role will be instrumental in strengthening the malls premium positioning, driving footfall, and ensuring seamless execution of brand-led and retailer-led campaigns. The role will also manage a team across design and digital functions, ensuring high-quality, on-brand communication across all touchpoints.

Key Responsibilities

1. Integrated Marketing & Communications (ATL + Digital + PR )

- Lead end-to-end planning and execution of marketing campaigns across ATL, BTL, and digital platforms
- Drive strong, consistent brand communication aligned with the malls premium positioning
- Oversee campaign development including KV creation, messaging, media planning, and execution
- Manage agency relationships (creative, media, digita, PR ) to ensure high-quality output
- Ensure all communication assets (OOH, print, social, in-mall) are best-in-class and on-brand
- Drive the PR strategy for the centre and ensure organic coverage across print and digital mediums.
- Manage relation with media , draft press releases and other co-ordination for coverages

2. Digital & Content Strategy

- Own the mall’s digital ecosystem including social media, content, and performance marketing
- Drive audience growth,



engagement, and reach across platforms
- Plan and execute content calendars, influencer collaborations, and digital campaigns
- Track and optimize performance metrics (reach, engagement, conversions, footfall impact)
- Identify new digital trends and formats to keep the brand culturally relevant

3. Retailer Marketing & Relations

- Build robust working relationships with retail partners to align on marketing initiatives
- Co-create and amplify retailer campaigns to drive store-level sales and engagement
- Identify opportunities for collaborations, launches, and in-mall activations
- Support brands with visibility solutions including media, events, and digital amplification
- Act as a key point of contact for retailer marketing requirements and escalations

4. Team Leadership & Management

- Lead and mentor a team comprising graphic designers and digital marketing professionals
- Ensure timely and high-quality delivery of all creative and digital assets
- Drive a culture of creativity, accountability, and collaboration within the team
- Streamline processes for approvals, creative development, and campaign execution
- Work cross-functionally with leasing, operations, and HO teams

📌 Senior Manager - Marketing (Mumbai)
🏢 Phoenix Mills
📍 Mumbai